SCORES of persons flocked the National Aquatic Centre, Liliendaal, Greater Georgetown on Saturday for the We LIFT 4 (Women Empowerment – Leading, Innovating, Flourishing Together) exhibition, which is a demonstration of innovation and empowerment.
The event, which concludes today, highlights the unique talents and initiatives led by women entrepreneurs from various industries and backgrounds.

From start-ups to established businesses, the expo provided an exciting opportunity for female entrepreneurs to network, promote their goods, and share their stories of resilience and success.
With over 250 women-owned businesses represented, attendees were treated to a diverse range of offerings, including art, crafts, construction, design, decor, beauty enhancement, catering, agro-processing, and much more.

While delivering remarks at Saturday’s opening, Minister of Human Services and Social Security, Dr. Vindhya Persaud, hailed the event as a resounding success, emphasising that WE LIFT continues to expand every year. She said that WE LIFT holds a significant place in her heart as it is her brainchild. According to her, the event was inaugurated four years ago at the Arthur Chung Conference Centre (ACCC), welcoming 75 businesswomen initially.

She pledged that her ministry remains steadfast in its commitment to offering opportunities that empower women.
“At the Ministry of Human Services and Social Security, we continue to lift women up, to celebrate them, to engage them, to invest in them and to empower them.

                                                                                                                                             Scores of people at ‘We Lift’ 4

“It is important to influence and inspire generations of women everyday so that they can see their own self-worth, their potential. And not leave it there but utilise it in the many ways you are seeing it unfold this [Saturday] afternoon in such a creative way,” said Minister Persaud.

She highlighted that initiatives like We LIFT have a tangible impact on the lives of women, helping them recognise their role as beacons of inspiration and influence for their daughters and the next generation of women. While offering advice to the numerous entrepreneurs, Dr. Persaud encouraged them to “think outside the box” in their endeavours, stressing the importance of creative packaging and marketing their products. She said: “They need to be marketed well, they need to be creatively presented and they need to be in such a way, that they are on par with anything on the international market. That’s what I see for you.”

Moreover, attendees were treated to interactive demonstrations and discussions, providing valuable insights into the creative processes behind these innovative ventures.
In addition to showcasing products and services, the exhibition also served as a forum for thought-provoking discussions on topics ranging from leadership and mentorship to overcoming challenges in business. Panels comprised of industry experts and successful entrepreneurs offered invaluable advice and inspiration to aspiring businesswomen in attendance. Admission to WE LIFT 4 is free and gates open from 14:00 hours to 20:00 hours.