AS part of this year’s Miss Jamzone pageant experience, the nine semi-finalists participated in a fun challenge to test their marketability.

According to the pageant organisers, the challenge sought to promote the importance of menstrual hygiene and showcase Sleepy’s high quality and extensive line of pads and liners.

The challenge is a collaborative effort between the Miss Jamzone Committee and Sleepy Products, which aims to engage the delegates in a creative and fun way to promote their brand.

The delegates participated in a fun photoshoot to showcase the products, which has since been posted to the @Missjamzonepageant page on Instagram and the Jamzone International page on Facebook.

In a press release, the organisers explained that the public is solely responsible for the outcome of this competition, since their votes will ultimately choose the winner. The delegate with the most votes will not only win a radio advertisement and television commercial, but also full sponsorship from Sleepy, for their Miss Jamzone journey.

Voting began at noon on Monday and concluded on Thursday at 18:00 hours.

The release added that Sleepy is the leading brand of baby diapers in Guyana, and is now looking to take over the feminine care market locally.

Manager Rozana Chand in commenting on the products said: “Sleepy Sanitary Napkins and Daily Liners has always prioritised providing women with the ultimate comfort and care. Made with plant-based materials (cotton and bamboo fibers), our sanitary napkins and daily liners offer an unparalleled combination of protection and softness, ensuring every woman can face her day with confidence, even during that time of the month. We offer an extensive range of products that cater to every woman’s unique needs and preferences. Our line-up includes the Natural Soft, the Natural Ultra-Sensitive, The Natural, The Ecologic, and the Black Sanitary Napkins and Daily Liners all designed with superior quality materials for exceptional protection and comfort. The variety of our product range reflects the diversity of the women we serve. Whether it’s the softness of our Natural Soft range, the hypoallergenic features of our Natural Ultra-Sensitive, the eco-friendly attributes of The Ecologic, or the bold confidence of our Black Sanitary Napkins and Daily liners, we have something for everyone.”

Touching on the competition itself, Chand, according to the press release said: “Sleepy is incredibly excited to be a part of Jamzone 2023. This partnership represents a meeting of two worlds – the celebration of music and culture, and the commitment to support women in their daily lives. It’s an opportunity to connect with our community and share our mission of empowering women, one napkin at a time.”

In the lead up to this year’s pageant, there will be a series of events and other fun challenges that the delegates will be required participate in, it added.

The delegates will strut their stuff and vie for the Miss Jamzone 2023 crown during the Magnum Xplosion Beach Jam which is slated for August 27 at Splashmin’s Resort on the Soesdyke-Linden Highway.