LOTUS, a multi-award-winning, public relations, digital communications and representation agency specialising in travel, has been appointed by the Guyana Tourism Authority (GTA) to lead its global digital marketing services following a competitive pitch process.

A release said that the scope of work will see the LOTUS team create and implement a digital marketing strategy targeted at Guyana’s core international markets: the United States and Canada; the United Kingdom, BENELUX; and the German-speaking markets (Germany, Switzerland and Austria) as well as domestic travellers in Guyana.

The strategy will help put Guyana on the map for core audience groups focusing on key tourism pillars which include nature and wildlife, active exploration, culture and heritage, birding, conservation and SAVE travel (student, academic, volunteer, educational).

The LOTUS team has extensive first-hand knowledge of Guyana having been the in-market UK and Benelux tourism representatives of the GTA since late 2018. In this time, the LOTUS team has established a large network of key stakeholders in Guyana and around the world and understands the vision of the GTA to create a leading, sustainably managed destination.

“We are happy to see the appointment of LOTUS following an extensive and robust procurement and review process. LOTUS’ proposal met the ambitions of the GTA to continue cementing Guyana’s place as a leading green and sustainable destination. Having worked with LOTUS through the UK market representation brief, we know that the team is diligent, dedicated and has Guyana’s best intentions as its priority,” commented Kamrul Baksh, Director (ag) of the GTA.

The account bolsters the LOTUS LATAM division at LOTUS set up in 2017 to cater specifically for clients to, from and focused on Latin America and Spanish speaking markets.

“Since we began working with the GTA in late 2018, our team has become extremely passionate about Guyana’s authentic tourism offering and own brand of sustainable destination management. We are delighted to be appointed as the lead agency for the Guyana Tourism Authority’s international digital marketing services, especially as such a crucial time for the travel sector. We look forward to rolling out this digital strategy to help raise the profile of the wonderfully unexplored ‘land of the giants’,” Kate McWilliams, Managing Director of LOTUS LATAM, said.