— product addresses best-practice, and modern, forward-thinking applications for intimacy

A NEW product is about to hit the shelves in Guyana and change the way in which sexual practices and intimacy are viewed. Come July 14, the A+A Marketing Company Incorporated will launch an innovative, new product, rumoured to be the first of its kind in the world: Double “A” Protection Condoms.
‘Double “A” Protection Condoms’ is a combination box comprising three lubricated latex condoms, one wipe, one lubricant and one disposable pack, created by the A+A Marketing Company Incorporated.
According to a statement by a company representative, the product is designed to help persons explore healthy sexual behaviour, and recognise non-discrimination of sexual orientation in the expression and demonstration of love in a modern society, while enhancing sexual practices between consenting adults.

It will also serve to endorse Goals Number Three (Good Health & Well-being) in making well-informed choices, practising safe sex, and vaccinating children, and Five (Gender equality and women’s empowerment) of the United Nations Sustainable Development Goals (UNSDGs), which aim to promote prosperity in all countries—poor, rich and middle-income—while protecting the environment and tackling climate change.
“This product will revolutionise the way we treat sexual behaviour and encourage present-day, disciplined and pushing-the-envelope consideration of sexual life in Guyana, in the first instance, and spreading its philosophy, regionally, thereafter. All in all, this product addresses best-practice, modern, forward-thinking applications, with respect to healthier and safer sex practice,” the statement further detailed.

The “combination sex box,” as it has been dubbed, has been described as ‘pioneering’, since it demonstrates non-discriminatory judgment on sexual preference, and treats existing sexual behaviour with a realistic, contemporary, heads-on overview.
‘Double “A” Protection Condoms’ are joining the global campaign to deter teenage pregnancies and regulate the spread of sexually transmitted diseases (STDs), primarily HIV/AIDS.
The A+A Marketing Company seeks to embolden the agenda of responsible, sustainable, holistic wellness choice, which is a mandate for improving the quality of life of citizens, which in turn aims to promote a better standard of living.
With wellness as a mandate, consumers at large are better prepared, through prevention, rather than cure, to access improved life-chance status.

“The success of the product directly impacts humanitarian alignments. The intention to amplify a corporate social responsibility based on sales of an essential and relevant product, free of prejudice, speaks volumes for its appropriateness and relevance, at this time. The company mandates that part proceeds of sales go to a charity of choice,” the representative’s statement explained.
The success of the product would also directly impact the opening up of a condom plant in Guyana, where many jobs would be created. Its continued success would invariably impact export-worthy viability, and as a result, job security for those under its purview.
In the final analysis, in a post-pandemic equation, persons would be equipped with new, revolutionary tools to cater to the ‘new normal’ social culture, to come.
A+A Marketing Company Incorporated premieres its product on the 14th July at the SleepIn Hotel and Casino, 288-289 Church Street, Georgetown at 10:30hrs.