Sometime back, in one of my classes at the University of Guyana, a lecturer of mine was discussing the importance of Social Capital. That term left an impact in this mind of mine. A mind that is creative, always thirsty for new information and ways of self-improvement. As someone who loves to dabble in the field of art for both business and relaxation, I started to realise how important this fancy term ‘Social Capital’ can be. In case you did not know already, Social Capital is the value that comes from social interactions and networking. Think of it as the positive outcome that comes out of human interactions.

Now, did you note that word before? A small but impactful word it is—networking! If by chance, you’re interested in expansive methods of yourself, small business, art, ideas, initiatives and even views then networking is very important. In Guyanese terms, we may even refer to networking as having “links”. However, there’s usually a misconception of having “links”. Many see it as just knowing persons in “high offices” and calling them for a favour or two when you need it. It can also be seen as an abuse of power but remember, Social Capital is the positive outcome human interactions produce. Hence, having “links” can be a good thing if it’s for the right reasons.

Networking or “linkage” is more than just knowing someone. It is interacting with people while developing/building your professional and social ties with them or people they may know. A good “networker” equates to a good listener. If it’s one thing that I’ve learned, it’s that people love to be heard but they never want to listen. If by chance, you take a step back and listen to others and their opinions as well, they will sense your energy and it can blossom into a beautiful interaction. You should also be approachable; in the sense where people will want to speak and have a conversation with you. Another tip for good networking is to be honest and also your authentic self; be true to who you are and your word. No one wants to form a healthy professional tie with a liar, at least not that I know of. Lastly, you need to be very social to be successful at networking. Attend dinner parties, expositions and social gatherings that relates to your interests. Utilize your social media outlets to your advantage and be sure to find creative ways such as business cards, flyers, social media pages, advertisement etc. to promote your ideas. It is also important to note that you should also offer to help others in whatever way you can. ‘Giving’ is just as important as ‘receiving’.

Networking opens new doors of opportunities, it gives you an array of options to choose from, it promotes your brand or the idea you stand for/against, puts you and your brand in the spotlight, it opens you up to new ideas and it can even give you an opportunity to help others like yourself in the process. Networking does not also necessarily mean meeting new people. You can start with your circle of friends and use that old “linkage” phrase; ‘tell a friend to tell a friend’. We’re all connected by the people we know in some way or the other.

I like to think of the term “links” as a chain, a chain that is created by the bonds we make. Our success can be highly dependent on how strong or weak that chain is. An old African proverb was worded to say, “if you want to go fast, go alone. If you want to go far, go with others.” How do you plan on gaining your Social Capital? Are you ready to network and have links?

https://research.stlouisfed.org/publications/employment-research/how-does-networking-affect-your-job-search