GUYANA has become the first country to join the transformational travel movement through a pioneering partnership with the Transformational Travel Council (TTC).
According to the Guyana Tourism Authority (GTA), the TTC unveiled its first 80 Ally Partners on April 17. Partners include tour operators, media organisations and travel suppliers from around the world.

Guyana is the first country to join the partnership, illustrating the destination’s ongoing commitment to transformational travel and overarching belief that travel should be a relentless force for good. This new partnership means that Guyana will be joining a community of like-minded organisations around the planet that believe in transformation and are interested in networking, sharing, learning and collaborating with one another on how to shape the future of travel around these tenants, ultimately positioning Guyana as a destination thought-leader and early-adopter.

“Guyana believes in transformation and that it happens from the inside out, often inspired by a journey, where awareness is heightened and traits of empathy and stewardship are cultivated, all leading to behaviour changes at home.”

“We at the GTA are excited to learn more about the philosophy and how we can take it from theory to practice in a way that aligns with our destination’s strategic goals and initiatives. We have invited the TTC to come to Guyana and conduct a workshop for our destination’s key stakeholders, tour operators, accommodation providers and Indigenous Communities,” said Director of the GTA, Brian Mullis.

TTC’s ally partners have joined the transformational travel movement and have crossed the threshold into a new age of exploration.

With their pledge to the TTC, they have signalled to their respective teams and prospective clients, guests, and travellers that their organisation believes that travel should be a relentless force for good.

According to the GTA, transformational travel experiences empower people to make meaningful, lasting changes in their lives.
The transformational travel movement provides an opportunity to transcend from a consumptive form of tourism to a responsible form of travel that has a sustained impact on travellers.

“Guyana is an emerging and dynamic destination rich in biodiversity, cultural heritage, but yet also raw and real at its essence, making it a prime destination to start integrating the TTC philosophy and guiding practices into their entire tourism ecosystem and truly enhance their already unique, powerful and burgeoning story,” said TTC Co-Founder, Jake Haupert.
Guyana’s commitment to transformational travel is part of a larger strategy to continue to develop the destination in a sustainable and socially-conscious way.

Guyana was recently awarded the title of “Best of Ecotourism” destination at the Sustainable Destinations Top 100 Awards. Arrivals to Guyana increased by nearly 16 per cent in 2018 compared to 2017, and new air routes continue to make the destination increasingly accessible from around the world.