SOUTHLAND International Inc, a subsidiary of the Pereira Group of Companies, will be hosting its official launch of Carlsberg Beer on November 22 at the 704 Lounge, Albert and Lamaha Streets, Georgetown.

As part of that launch, Trinidad’s Chutney King Kris Persad, popularly known as KI, is expected to perform live. In addition, Trinidad’s hottest DJ, Sheriff, will be in the house to set the right atmosphere.

Carlsberg Beer was recently made the official drink of the VIP Section of Golden Boys Entertainment’s “Boombastic” Concert, billed for November 29 at the Guyana National Stadium, and set to feature the best in dancehall and reggae music.
Carlsberg, which retails at $360 each, will also be available at leading supermarkets and bars throughout the country. With a great taste that goes down smoothly, the beverage is expected to stay on the market and compete with other brands such as Stag, Banks, and Heineken.

Carlsberg is the flagship beer brand in the Carlsberg Group’s portfolio of more than 500 beer and beverage brands, ranging from alcoholic to non-alcoholic products, including MOUSSY & SOMERSBY Apple Cider, which was introduced to the Guyanese market last year.

Carlsberg beer was first popularised locally in 2006, and is now back with an even more attractive and modern packaging, synonymous with its rich heritage and authentic appeal to inspire and be relevant to people’s lives today.

At this historic moment for the company, Southland International Inc is proud to be the sole official distributor in Guyana.

At the party, Carlsberg beer will be retailing at a special price all night, and will be served ice cold by the Carlsberg Models.

Tickets are only $2000 for the event, with free giveaways accompanying the purchase of every ticket. Tickets can be uplifted at Southland International Inc’s office at 23 Brickdam, Stabroek in the Buddy’s Building; at 704 Sports Bar, or by calling 223-1040, 223-1490 and 223-1496 for more info.

Be sure to set aside November 22 and head down to the 704 Lounge for the official launch party.