DEMERARA Distillers Limited (DDL) will be hosting a number of activities to mark the first ever Demerara Rum Heritage Month this month.
The programme is in recognition of the rich history of the world renowned El Dorado rums which the company produces, the media were told during a tour of DDL Diamond, East Bank Demerara facilities.
The events include putting out promotional packages at Distillers Services Limited (DSL) Cash and Carry locations, supermarket specials, cocktails, competitions and a ‘Navy Theme Party’ on July 23 at Pegasus Hotel.
DDL will also host a dinner on July 30 in the Savannah Suite of the same hotel and donate the proceeds to the DDL Foundation Charity Fund.
Managing Director, Mr. Komal Samaroo declared that the superior quality El Dorado rums, produced and sold by DDL, is testimony to their rich Demerara heritage.
He said: “The enormous international recognition and awards the El Dorado rum brands have received over the years is a clear indication that DDL continues to produce the finest spirits, with a taste and blend unique to Guyana and Demerara.
“This legacy dates back centuries and will continue to influence the process which has produced the gold medal winning El Dorado brands voted best in their respective classes.”
Recognising the historical significance of the rums, DDL Brand Manager, Mr. Jeranzee Marques added: “The El Dorado line of rums with its Demerara heritage is synonymous with superior quality and unmatched taste not only in Guyana but anywhere in the world.
“These are internationally acclaimed products with a truly rich heritage of which DDL and all of Guyana can be proud.”
The month of celebrations also coincides with the 40th anniversary of the abolition of the tot, an approximately half a pint of blended rum issued to sailors in the British naval fleets, a practice which was abolished on July 31, 1970.
Guyana’s famous Demerara rum was included in that blend.
The El Dorado rums are distilled, blended and bottled by DDL and have been in production for at least 350 years, the company said.