THE Guyana Telephone and Telegraph Company (GT&T) yesterday announced the rebranding of the company with focus on “doing more” including ensuring faster Internet speeds and improved customer services.As part of the rebranding, the telecommunications giant unveiled a new logo and the company will now be referred to as GTT.

According to the telecommunications giant, the new logo suggests digital communication, connectivity and constant evolution with a level of modernity, optimism and fun.
Acting GTT Chief Executive Officer (CEO) Justin Nedd said the logo and rebranding together adds new vibrant colours into the mix and will reflect the diversity and spirit of the Guyanese people.
Nedd said in a nutshell, they encompass the brand’s vision, values, personality and is a visual interpretation of ‘Do More’, which is the company’s tagline.
GTT has a base of over 400,000 subscribers and is the only company in Guyana that provides landline, mobile, Internet and wire line services, but it has not changed its brand and logo over the past 24 years.
“We now want to change how we approach our customer. We thought it fit that we start a new era, start with a new brand and start with a new mantra of doing more,” he told reporters at the launch of the logo and rebranding at the Herdmanston Lodge, Peter Rose Street, Queenstown, Georgetown.
Nedd said the company wants customers to also learn more, play more and do more and to facilitate this, it will be providing higher speed broadband.
New mindset

“This is not just a new look for our company. It’s a new vision and the birth of a new mindset that will be nurtured and given time to blossom,” Nedd added.
He said the company has had an unbelievable year of adding products and services that helped its customers and partners do more in their personal and business lives.
“We will steadfastly add improvements and enhancements to all areas of our business. We have diligently listened to your concerns and though we do not control all the variables, we believe that you will continue to be pleased with our improvements.”
GTT in support of the “do more” mantra had quintuple Internet speed without adjusting prices on its broadband DSL network. This project was completed in June.
Aside from this, the company has introduced a better line of Apple Smart phones and data plans and has rolled out MyAccount, allowing customers to get and check the history of their bills online.
In the coming months, GTT will be upgrading their offices, stores and business centres to reflect the new dynamic brand to complement the enhanced services the company provides.
Nedd reported that with the increase in Internet speed, the call centre of the company last month alone was able to attract several thousand new Internet subscribers.
“We are getting about 100,000 calls per month for customer care, and we pushed to improve our call centre because I know that it is something that customer demand, so you will see more improvement to that,” he said

4G

The GTT CEO also disclosed that the company wants to bring 4G to Guyana but it can only do so when it gets spectrum from the Government.
“We are prepared to do that. We have got all the infrastructure, we have landed a sub-sea cable several years ago, so GTT is the only alternative if you want real high speed throughout the country. I see no reason why you will go anywhere else.”
He said GTT has presented its proposal on spectrum to the Government but it is still under review. He also said that the company has had discussions with the new Administration on the matter.
Currently, Nedd noted that the company is doing fibre-optic upgrades, enabling customers to get as much speed as they can pay for.
This service is part of the revolution in services being offered by GTT, he said, pointing out that this level of service is not available in some parts of the developed world, including the U.S. and Canada.

“We are committed to improving our wireless presence in some of the rural areas… that’s a cry we hear all the time and we are pushing to improve our wireless coverage throughout the country,” he said.
With the rebranding and the unveiling of the new logo, the company also announced the appointment of Gert Post as its new Sales and Marketing Manager.