THIS Christmas season saw the Hits and Jams Entertainment crew reaching out to the less fortunate to spread the joy of the holidays to families, and especially children, who believe in the spirit of Christmas.

Hits and Jams launched a book, toys, clothing, sneakers and food drive weeks prior to the event, and this was supported by kind-hearted persons who contributed generously, enabling the entertainment company to hold a successful charity event.
HJ television and radio personalities recently spent a day in the Albouystown community distributing items to children and persons they met at the area’s basketball court.
Special rewards were also given to kids who proved their hard work over the last school semester by showing the HJ team their report books. Additionally, Santa Claus and his little elves were present to meet with the children and to take quick pictures.
It was an extraordinary experience to see the joy on the faces of the Albouystown residents, and this alone proved that the outreach had been a tremendous success.
That apart, children had been writing to HJ 94.1 Boom FM (Santa Claus) telling about their wildest dreams for this Christmas. Hits and Jams delivered as many gifts as possible with the help of Santa Claus and his elves, surprising numerous children at their homes, while some uplifted their presents at the Hits and Jams studio.
As though that were not enough, several promotions were launched both on social media and on the radio, whereby participants were entered into a grand drawing by way of submitting coupons won.
Those persons won fabulous prizes, such as phones, tablets, Ipods, beauty hampers, jewellery, clothing vouchers, food vouchers, beverages and much more.
This project was executed under the Keem Foundation, a fund which was started after the story became public of six-year-old Zeniha Loo who was diagnosed with a brain tumour that left her unable to walk, eat or speak. Her parents, Roger Loo and Natase Mc Calman, had appealed to the public for assistance in raising funds to have the child undergo surgery.
Hits and Jams had supported this cause and developed the ‘Zeniha Telethon’. However, despite these efforts, little Zeniha subsequently succumbed to the tumour.
This cause is held close to the hearts of the HJ family, especially Chief Executive Officer, Rawle Ferguson, who developed the foundation in honour of his late son, Rakeem Rahul Alphonso Ferguson, who passed away at the tender age of 10 after a battle with leukemia.
With funds raised all year round, inclusive of donations from corporate Guyana and other persons, coupled with material contributions from companies and individuals, Hits and Jams utilises Rakeem’s memory to give back to children in need, not only at Christmas, but all through the year.