THE Athletics Association of Guyana (AAG) has taken delivery of its first major consignment of Adidas gear, marking the tangible start of a high-profile, multi-year partnership with the German apparel giants.
In a ceremony at the Guyana Olympic Association (GOA) headquarters on Friday, the long-awaited “three stripes” arrived in bulk. Club representatives walked away with a significant haul of spikes and training sneakers—the first phase of an agreement brokered by Guyanese consultant Cubie Seegobin.
The clubs receiving equipment on Friday were Running Brave, Super Upcoming Runners, Police Progressive Youth, Hope Town Flames, Ruralities Athletics Club, Upper Demerara, N.A. United, Mercury Fast Laners, De Challenger, Titans, Guyana Defence Force, Christianburg Wisburg Secondary School, Fury Tenason Athletics Club, Team Nice and Bladen Hall.
This isn’t just a branding exercise; it is a heavy-duty investment in the nation’s sporting future. The initial payout for the four-year deal is $US300,000 in equipment alone. Over the course of the contract, the figures remain clinical: Two years of $US300,000 in apparel, followed by two years at $US250,000.
Crucially for the next generation, a dedicated $US20,000 annual training gear pot has been carved out specifically for youth development.

AAG President Amanda Hermonstine, alongside General Secretary Dr. James Cole, hailed the moment as a turning point, noting that the arrival of the gear proves that the commitment made in 2025 was far more than just paper and ink.
However, the windfall comes with a stern caveat. Dr. Cole was quick to issue a “hands off” warning to anyone looking to profit from the deal, stressing that the equipment must reach the athletes directly.
Any club caught selling the apparel has been promised swift and “appropriate” disciplinary action from the executive.