GUYANA’S development narrative has often been framed through the lens of oil, infrastructure and heavy industry.

But as the country accelerates into a new phase of transformation, one thing is becoming abundantly clear: the orange economy, the ecosystem of culture, creativity, and community-driven enterprise, is no longer a sideshow. It is a central pillar of national growth and a defining element of Guyana’s emerging identity.

The orange economy goes beyond festivals, craft markets, or entertainment. It represents the monetisation of creative talent, the industrialisation of cultural expression and the formal recognition that communities, especially youth, are economic engines. With new recreational hubs, creative studios, waterfront developments and the push to expand recording, dance, hospitality and cultural industries, Guyana is building a value chain rooted in the lived experiences of its people.

In Region Six alone, the government’s agenda makes this shift unmistakably clear. Community parks, creative zones, cultural spaces and youth-centred tourism models, including the 100-entrepreneur bed-and-breakfast programme at Number 63 Beach, signal that the country is deliberately moving towards a creative economy that produces jobs, builds skills, and strengthens identity. These aren’t cosmetic upgrades. They’re economic catalysts.

The orange economy matters because it creates industries where traditional sectors have limits. Not every young person will become an engineer, a farmer, or a technician, but thousands can build careers in digital media, design, fashion, music, hospitality, events and cultural storytelling. These sectors are sustainable, low-barrier and scalable. They empower women, activate communities and foster entrepreneurship in ways that complement, rather than compete with, traditional development.

More importantly, the orange economy gives Guyana something oil cannot — soul. It preserves culture, amplifies talent and builds a sense of belonging. It is where national pride and economic value intersect.

If Guyana is to build a modern, diversified economy, it must embrace creativity not as an accessory, but as a strategy. The world’s fastest-growing economies are those that blend technology, culture and innovation. Guyana is now positioning itself to join those ranks.

The orange economy is not a trend. It is Guyana’s opportunity to shape a future where prosperity is cultural, creative and shared by all.