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“Scotiabank is proud to contribute to the health of our communities by partnering with the Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP), and opening up our branches to host clinics for HIV Regional Testing Day,” said Amanda St. Aubyn, Country Manager of Scotiabank in Guyana. “As a bank with a long history and strong roots in Guyana, we need to continue taking action and provide HIV/AIDS support, because we know the importance of the health of members in our communities.”
Scotiabank’s support of this programme is part of its Global HIV Strategy launched in 2011, which works to fight the stigma and discrimination of this life-threatening disease by promoting awareness and education. To learn more about this strategy and the significance of fighting this disease with Scotiabank, the public is invited to visit www.scotiabank.com/csr.
“I congratulate Scotiabank for their committed involvement in this important HIV-prevention initiative, now in its 6th year,” said Dr. Allyson Leacock, Executive Director of the Caribbean Broadcast Media Partnership. “Our unique collaboration creates a powerful response to fighting the spread of HIV and raising awareness on the importance of preventing the disease in our region. We would also like to thank the ministries and departments of health who provide valuable support to facilitate testing and counselling.”
Clinics will be held at the undermentioned Scotiabank branches across Guyana:
A list of additional locations can be found online at www.iliveup.com.
* Robb Street branch on Thursday, June 27
* Carmichael Street branch on Friday, June 28
* Bartica branch on Friday, June 28
* New Amsterdam branch on Friday, June 28
* Parika branch on Sunday, June 30
About HIV Regional Testing Day
In 2008, the CBMP and Scotiabank collaborated with regional health ministries to pilot the first HIV Regional Testing Day in Barbados. This activity has since expanded across the Caribbean.
* This year, CBMP expects that approximately 10,000 persons from across the region would be tested.
* This year, Trinidad and Tobago will introduce HIV Regional Testing Day, which would bring the number of countries participating to 21, the programme’s largest international reach to date.
* In 2012, Scotiabank supported HIV Regional Testing Day in Guyana by hosting five clinics and testing 368 persons (23% more than in 2011). In 2012, Scotiabank supported HIV Regional Testing Day in 20 countries in the Caribbean with more than 13,000 participants.
* Belize introduced the programme to their communities in 2012, and more than 500 participants were tested in its first year.
About Scotiabank
We at Scotiabank are committed to supporting the communities in which we live and work, both in Canada and abroad, through our global philanthropic programme, ‘Bright Future’. Recognized as a leader internationally and among Canadian corporations for our charitable donations and philanthropic activities, we at Scotiabank have provided on average approximately $47 million annually to community causes around the world over each of the last five years. Visit us at www.scotiabank.com.
About the CBMP
The Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP), founded in 2006, unites 112 top broadcasters from 24 countries in the region’s first coordinated media response to the pandemic. The Partnership creates a structured framework for sharing information and resources among broadcasters, which significantly expands HIV/AIDS-related programming and public education activities across the Caribbean. Member broadcasters deliver HIV/AIDS information across a variety of platforms and formats, including targeted public service announcements (PSAs), entertainment programming, news and public affairs programming, and online resources.
In March 2007, the CBMP launched the umbrella campaign LIVE UP: Love. Protect. Respect – an innovative, cross-cutting brand to support all of the Partnership’s programming components. LIVE UP is the first media-led campaign on HIV/AIDS to reach across the entire Caribbean. Its core programming components – radio and television public service ads (PSAs), a monthly news magazine television programme and the www.iliveup.com website, Facebook Page and YouTube Channel – inspire audiences of approximately 40 million, especially young people, to consider doing what is within their power to stem the spread of HIV/AIDS. Additional content, developed and produced by individual member companies, supplements the core content.
LIVE UP creates a regional movement by linking audiences across the Caribbean with one message of hope and possibility in an age of HIV and AIDS.
