DIGICEL (Guyana) joined millions of women across the world in observance of Breast Cancer Awareness Month.

As one of the main partners in the Avon Breast Cancer Awareness walk, Digicel Guyana encouraged hundreds of women and men across Guyana to support the fight against Breast Cancer.

At 06:00 hours last Saturday Digicel employees, sponsorship assets and models joined breast cancer victims, survivors and other concerned citizens for a walk through the city in an attempt to spread awareness among citizens. Dressed in the symbolic colour (pink) for Breast Cancer Awareness, they all walked together for a single cause.

Digicel Marketing Communications Manager, Alea McDonald, said “Digicel stands strong in the fight against Breast Cancer. To show our level of commitment, we have joined forces with the Avon Breast Cancer Foundation to observe Breast Cancer Awareness Month. As a true corporate citizen, Digicel, would like to reiterate that early detection of breast cancer can save the lives of our women folk. As ‘We Walk as One’ let us take comfort in the fact that breast cancer is a disease that can be treated and cured.”

Chairperson of the Avon Breast Cancer Awareness Foundation Guyana, Mignon Bowen, thanked Digicel for partnering with the organization on this heartening venture. “Our foundation seeks to promote breast cancer awareness, share information on the disease and promote healthy lifestyles especially among women. With Digicel’s support we were better able to do so and we are very grateful for the fact that the company has recognized that the fight against breast cancer is worth fighting.”

Breast Cancer is the second leading cause of cancer related deaths in Guyana. Approximately 40 – 80 cases are diagnosed annually.

The Avon Breast Cancer Awareness Walk is annual event held to observe Breast Cancer Awareness Month.