International Credit Union (ICU) Day was observed on Thursday under the theme Find your Platinum Lining, to mark the event’s 70th anniversary.

It has been celebrated on the third Thursday of October since 1948, with the ultimate goal of raising awareness about the tremendous work that credit unions and other financial cooperatives are doing around the world and give members the opportunity to get more engaged.

President and Chief Executive of the World Council of Credit Unions (Woccu), Brian Branch, said that ICU Day is the opportunity to engage credit union members, share their experiences and celebrate with the growing global credit union community.

He also stated that Woccu released ICU Day logos and posters in English and Spanish to help credit unions mark the day, as well as celebration ideas and other tips to create unique member experiences. He encouraged members and employees to share photos and experiences on social media using the hashtag #ICUDay.

In previous years, Branch said, credit unions have hosted fundraising events, opening houses, holding contests, organizing parades and other activities. The USA’s Credit Union National Association (Cuna) said in their release, that the credit union movement is steeped in a rich history of collaboration across divides.

“For nearly two centuries, financial cooperatives have encouraged people of every race, gender and belief, to come together and give their all towards the betterment of their communities.” Adding that “This year, we’re celebrating International Credit Union Day’s Platinum anniversary, a chance to look back after 70 years and be thankful for the lives and communities that have been improved by the unique principles and actions of our movement.” Cuna also offers promotional resources for credit unions wishing to mark the day.