COMMUNICATIONS giant Digicel (Guyana) has added Guyanese cricketers Christopher Barnwell and Devendra Bishoo to its family, signing on the two West Indians as brand ambassadors.

The contracts, which are for a lengthy period, according to Digicel, aim to use the two players as part of a marketing strategy with a twofold approach; the first to promote their skills and the second to promote the products of the company.
All-rounder Barnwell said, “It’s a pleasure to be joining Digicel in this partnership and I’ll do my best and represent the brand to the best of my ability in the programmes especially with the youths and give back to the community.”
Meanwhile Bishoo, the left-arm leg-spinner who had recently held a contract with the company said, “Digicel has become part of my family when it comes to West Indies Cricket.”
Digicel Marketing Manager Ramesh Rupchand pointed out that the duo were chosen from the recently concluded Caribbean Premier League (CPL) tournament which the company was a part of as one of the main sponsors.
“As part of the contract, they need to come up with community projects to develop charities and come to us, and we will help them,” Rupchand said.
According to secretary of the Guyana Cricket Board Anand Sanasie, with the players becoming brand ambassadors for Digicel, the move is “good for cricket, and it’s good for those aspiring to move up and get similar contractual arrangements with corporate sponsors.”