THE Super Bowl halftime show performed by Bad Bunny early in February was celebrated all throughout the Americas. It united Caribbean, Latin, Central and South American communities. It was streamed by hundreds of millions of people from within these countries and beyond. I looked on with pride, living abroad for this moment in time. It felt bittersweet. In one instance, I felt proud and represented as a Caribbean and South American woman. In the other instance, I was missing home more than ever. I felt a connection to the Latin and Caribbean diaspora like I’ve never felt before. It was a stark reminder that our culture isn’t something we can easily leave behind. The values, culture and beliefs we hold do not leave us when we move abroad. Our culture is an honour to always be proud of, no matter where we are.

I’ve read comments and remarks about Bad Bunny’s performance not being appropriate. For example, the songs were in Spanish. The songs and performance were shown on “American” television. The rhythm and performance were unapologetically infused with Latin and Caribbean influences. There was such a strong sense of identity and representation. The key takeaway from the performance for me was that we should never “water down” our culture to be recognised abroad. We should not be moulded into familiarity. We should not be forced to leave our accents behind simply to be “understood” better. We should not be asked to adapt Western standards into our art and culture.

I wrote this column to illustrate the power of representation and diversity. I want Guyanese creators, artists and writers to understand that no matter where we go or how we present our art, it’s okay to portray our culture through it. The message behind the halftime performance was also one of resistance. It was a great way to showcase advocacy and awareness through art. Many people might be wondering how this statement matters. I think it does matter because demonstrations like these also show that culture isn’t just about tradition or aesthetics—it’s about lived experience, history and resilience.

There is a simple message. If you’re ever given the opportunity, the way Bad Bunny was, ensure you seize the moment and make a statement. Do not hide your roots; do not be afraid or be sidelined. Our identity is a gift and it is up to us to see it that way and make sure others do too. Many years ago, Dave Martin made a statement to defend our borders through the use of music and culture. He unfortunately passed on, but his music still lives on and I am sure many Guyanese generations to come will always remember the music and its significance. As such, I think it is important for other Guyanese creatives to understand that their art can have a significant impact as well.

Culture doesn’t need translation to matter; it only needs courage to shine.