KINGSTON, Jamaica, (CMC) – The Jamaica Football Federation (JFF) has secured a major boost for the Reggae Boyz’s 2026 FIFA World Cup campaign, announcing Sunshine Snacks Jamaica as an official sponsor.

The Caribbean snack brand will support the national team through its crucial qualification journey, starting with six decisive matches in the coming months.
JFF President Michael Ricketts hailed the partnership as another landmark move in the association’s bid to help the team on their World Cup qualification journey.

“We’re thrilled to welcome Sunshine Snacks to the Reggae Boyz family at this critical stage. Their backing strengthens our preparations and energises our mission to qualify for the World Cup.”
As part of the deal, Sunshine Snacks will enhance the matchday experience for fans with giveaways and interactive activations during home games.

“This is a historic moment for Jamaican football, and we’re proud to stand with the Reggae Boyz,” said Shantell Hill Afonso, Marketing Manager at Sunshine Snacks Jamaica. “Just like the team, it’s our time to shine. We’re excited to celebrate Caribbean excellence on the world stage and bring our fans together on this journey.”

Roy Simpson, JFF Interim General Secretary, emphasised the significance of corporate support. “Sponsors like Sunshine Snacks help us deliver on our ‘Football for the People’ vision. Their commitment brings the nation closer to the game as we chase our World Cup dream.”

Tanya Lee Perkins, JFF Ambassador leading sponsorship efforts, praised Sunshine Snacks’ continued investment in Jamaican football, from the Jamaica Premier League to the national team.
“Their partnership is vital as we tackle the financial demands of qualification. More exciting collaborations are on the horizon,” she revealed.

The Reggae Boyz resume their campaign on September 5 against Bermuda, followed by a home clash with Trinidad & Tobago on September 9 at the National Stadium.