CREATIVE and versatile—these are just a few words that perfectly describe Guyana’s dancehall and reggae star, BNick.
At 27, BNick, who is formally known as Nicholas Alphonso, has already carved out a name for himself in the music scene with his infectious tunes and cinematic music videos.
His 2022 hit “Mama I’m Sorry” and his debut dancehall single, “Born Great,” have captured the hearts of fans across the country.
In an exclusive interview with Buzz this week, BNick opened up about his humble beginnings. Hailing from the Cinderella County of Essequibo, he shared how he never saw music as something that could easily be done.
“I think I was in like form one or two, and they had a group of guys in school; they used to bring music to school that they recorded on their phone or earpiece and they put it on a beat and stuff like that. And that was when it kind of opened my eyes to the possibilities, we don’t need a big, proper studio in order to make music.”
Music, he says, became a form of therapy. “It might sound cliché, but it’s true,” BNick admitted.
“Most artistes say it, but I don’t think we can say it enough. Music is therapeutic. It’s amazing to create something from scratch, see it through to the end, and then watch how the fans or community appreciate it just like you do.”
While BNick started his musical journey in rap and hip-hop, with some reggae influences, dancehall found its way into his life between the ages of 19 and 20. He recalled his first experience with the genre, when he tried out a dancehall beat made by his brother.
That successful attempt birthed his debut single “Born Great.”
As his fan base continued to grow, BNick expressed how rewarding it feels to know that people connect with his music on a personal level. “It’s a really good feeling to see that people love my music and can relate to it in such a personal way.”
In addition to writing his own songs, BNick is highly involved in the creation of his music videos.
“I love creating stories and I feel like the music (specifically the writing of his songs) is limiting me in that area. So, like most instances, I don’t want to say too much, you know; if you say too much in a song, it becomes boring,” he added, “So I end up having to go back most times. But with the videos I could be as creative or express them as I want, like without limits and whatnot.”
Alongside his music career, BNick also manages his own record label, Timeless Music. Fans can find his music on YouTube (@BNick Official), as well as on Spotify and Apple Music (@BNick).