THE Guyana Tourism Authority (GTA) unveiled an exciting new experiential tourism product in collaboration with Ride Along GY in Bartica, Region Seven, on Thursday. This initiative marks a significant milestone in expanding Bartica’s tourism offerings and fostering partnerships with more tour operators, enriching the town’s appeal as a premiere destination.

The launch ceremony, attended by key stakeholders, signified the beginning of a series of collaborations between private operators and the government, supported by the Ministry of Tourism Industry and Commerce and the GTA.

Candace Phillips, Manager of the Product Development Department at the GTA, emphasised the event’s importance, noting that it not only introduced a new tourism product but also highlighted the impact of promoting eco-friendly activities in Guyana’s “green town.”

Phillips pointed out the renewed efforts to enhance Bartica’s tourism potential, particularly with the re-election of the head of the Tourism Committee and the introduction of new members. She stated, “This one step is just a beginning point of all the experiences that will be launched here. The Product Development team has been working here for about three years now, but within the last year we’ve been able to step up that work in partnership with the Tourism and Hospitality Association Guyana (THAG).”

As part of this launch, Phillips mentioned an ongoing project titled “Discover Essequibo,” which aims to connect the Essequibo Coast with the lower Essequibo Region, including the Bartica community. She highlighted the collaboration with local communities such as Batavia, Riverview, and Karrau, as well as private enterprises like Aruwai, Sloth Island, and Baganara. “We recognise that for tourism to thrive in this area, we need to build collaboration and work together towards a greater vision,” she added.

Bartica’s Mayor, Anthony Murray, expressed his enthusiasm for the launch, noting that it would greatly benefit the entire town.

He remarked, “Lots of people do not know the layout of Bartica. This will help them to see the terrain, the natural beauty as they ride along and have the trip with the cycles. We’re happy to have this product with us and we’ll continue to support it.”

Founded in 2021, Ride Along GY is Guyana’s first bicycle rental and tour service, offering an eco-friendly mode of transportation for recreation and leisure.

Cherry-Ann Greene, the company’s founder, shared her passion for cycling and her excitement about bringing this unique tourism experience to Bartica. “Cycling has always been a passion of mine, and turning it into a tourism experience has been a dream come true. Bringing Ride Along to Bartica is truly an awe moment for me,” Greene said.

The new experience, which lasts about 30 minutes, allows participants to explore Bartica’s scenic beauty. Highlights of the tour include visits to popular sites such as Golden Beach and the Bartica Municipal Market, providing an exhilarating glimpse into the town’s vibrant community and natural landscapes.

With this launch, Bartica is poised to become more than just the gateway to the interior, offering diverse and engaging tourism experiences that attract both locals and visitors.