GUYANA’S rapidly growing economy continues to make its mark and draw in investors from across the region. Among the most recent and eager additions to Guyana’s cosmetology field is the Trinidadian-based brand MAC Cosmetics, one of the region’s leading makeup producers and retailers.
The company celebrated its grand opening on Saturday at the MovieTowne mall, where dozens of women gathered to meet skilled makeup artists and experience personalised makeovers. Vivia Dialsing, Head of Retail for MAC Cosmetics, explained that the company’s move was a strategic one.

Speaking to the Sunday Chronicle during the launch, Dialsing elaborated on the motives behind the company’s expansion to Guyana.
“We decided to make the move with the boost in the economy and the upcoming markets. We are actually in other Caribbean islands, originally from Canada, and we saw an opportunity in Guyana because Guyana doesn’t have many high-end makeup brands.”
Dialsing further added, “We’ve been seeing a lot of Guyanese in Trinidad. And we in Trinidad, we follow a lot of Guyanese. Also, we have a mix of people, and a lot of them come over to shop with us. So, we saw an opportunity and we decided to take it.”

Maintaining high standards is one of the many pillars of MAC Cosmetics. Dialsing explained that the company is still finding its footing in the Guyanese economy. As she stated, “It was a lot of work and a lot of criteria getting here. But with any emerging economy, there’s a lot of learning to take with,”
Emphasising the importance of standards, she further added, “When it comes to shipping, clearing stuff, and getting workers who are professional enough – because we have a lot of standards as the franchise for MAC Cosmetics International – everything has to be according to guidelines, standards, and codes.”

She continued, “They [MAC Cosmetics International] were involved from the design of everything, and it was up to us to execute. So, it took a lot of preparation, but we got it done. Customers visiting MAC can look forward to a unique experience. According to Dialsing, one of the many things that sets MAC Cosmetics apart from similar brands is its skilled personnel and inclusive approach. “Our professional service is what helps us stand out. All of our makeup artists are internationally trained, and MAC prides itself when it comes to service and that luxury experience,” Dialsing explained.

She further explained, “We will sit you down. We will test. We do makeovers. Anything that you want when it comes to makeup, our make-up artists will guide you. So, when you come in here, it’s a full experience. It’s not just coming and just taking what you want. They’re actually going to sit down, explain, and ensure you get the right treatment. They’re going to ensure that when you leave here, you’ll be comfortable and you’ll be happy. That is our experience. That is what we offer.”
Moving forward, MAC Cosmetics hopes to cater to all levels of society while maintaining its stance as a luxury brand. Dialsing expressed the company’s intention to connect with Guyana’s elite and influential figures.

“I would say we would try to invite all of the who’s who. Yes, we’ll try to get the ministers. We’ll try to get, you know, social media influencers, makeup artists who will be interested to just come in and see what we have to offer because I’m sure we have something there for them,” she stated.
In closing, Dialsing extended an open invitation: “I just would love to invite everyone to come and visit us. We’re here every day.”
As MAC Cosmetics establishes its presence in Guyana, it aims to blend its international reputation with local market needs, potentially setting a new standard for luxury cosmetics in the country’s flourishing economy.