–First Lady urges local tourism bodies to explore new opportunities
–touts potential for ‘education, sport, medical tourism’

ALTHOUGH Guyana’s traditional tourism industry is thriving, there is vast potential for the country to examine and “seize new opportunities”.
This is according to the country’s First Lady Mrs. Arya Ali, who urged local tourism bodies to embrace “adaptability and diversity” at the Tourism and Hospitality Association of Guyana (THAG)’s awards and dinner last weekend.

“The rapid expansion of our country’s economy is ushering in new opportunities; opportunities in every sector, including tourism. And while the traditional areas of tourism, such as eco-tourism, remain the foundation upon which the sector rests, it is imperative for you to recognise the importance of adaptability and diversity, and seize new opportunities,” the First Lady said in her address.

She further emphasised the significance of education, sport and medical tourism here in Guyana.
Mrs. Ali said that education tourism is a burgeoning industry with exponential growth potential.
“With the globalisation of education, and increasing demand for quality higher education worldwide, the number of international students seeking study abroad opportunities is on the rise. Investments in education and training institutions, accommodation, and support services allow you to capitalise on this growing market, and secure substantial returns on those investments,” she said, adding: “Welcoming foreign students and educators into our country allow us to showcase our rich and vibrant multicultural identity to a global audience.”

Speaking further on the subject of sport tourism, the First Lady highlighted the potential for expansion.
“With the increasing popularity of sports events, adventure tourism, and wellness retreats, the demand for sport-related travel experiences is no doubt on the rise. By investing in sports facilities, accommodations, and event management services, you can tap into this growing market, and capitalise on the growing appetite for immersive sporting experiences,” Mrs. Ali said.
She further referenced Guyana’s hosting of the Caribbean Premier League, which saw an influx of buzz.

In Guyana, the CPL tournament played here last year created a record total economic impact of over G$20 billion, based on a study conducted by world-renowned research organization, YouGov Sport.
In 2022, it was reported that since becoming the host nation of the CPL finals in 2022, Guyana’s visitor arrivals increased by 131 per cent between 2022 and 2023.

“All of this achieved because of one sport: Cricket, and a single tournament which only featured 10 matches here. So, I encourage you to think of the possibilities which exist right here, in other sporting activities loved and enjoyed by a global audience,” the First Lady said.
Meanwhile, with regard to medical tourism, First Lady Ali said this could be an exciting avenue for diversification.

The government has been making massive investments to create a healthcare sector that is second to none in the region with the building of specialty and teaching medical facilities.
The First Lady said: “This particular branch of tourism holds immense promise for our country, offering not only economic opportunities, but the prospect of addressing healthcare challenges, and fostering global cooperation. With easier access to resources, you are strategically and favourably positioned to harness the potential of medical tourism, responsibly.”
She noted that there is a space to create an attraction to foreign patients seeking both affordable and quality medical care, which she believes can stimulate economic growth.