MUSIC has always been a part of Lerone Souvenir’s life so much so that even when he’s not singing, he’s on radio playing and sharing music or doing something related.

Just recently, he was the first-place winner in the 592 Lager Beer Jingle Competition, along with Laurel Seales and Lil Million who came in second and third respectively.

“Even when I am not singing, I am always heavily involved in music. It’s always been my passion and my love. Music is always a part of my life,” Lerone, 30, of Sisters Village, West Bank Demerara told Buzz recently.

Starting his singing career in 2014 as a participant in the GTT Jingle and Song competition, Lerone had always wanted to become a singer while growing up but he didn’t have the opportunity.

So when the GTT competition came up, he took advantage of it and did fairly well, copping sixth place. He would have also performed with his band, Collage, for a couple of years before deciding to put a pause on music to focus on work and his studies.

Attending the University of Guyana, he did a diploma in Accounts and then went on to pursue a degree in Marketing. An auditor for nine years at the Audit Office of Guyana, Lerone again had the opportunity to revive his interest and love for music when the GTT competition came around again in 2019.

He auditioned as before, made it to the finals, and copped third place this time.

Even as Lerone has had many opportunities to perform, he still has not been able to make music his main job. But, he’s currently working on a number of songs with Guava Productions and Joel Browne as his plan for 2024.

As for the Lager Beer competition, Lerone said a jingle was needed for promotional purposes, and it took him no time to put it together.
“I saw this competition and I thought I should take advantage of it and utilise my creativity. I went into the studio and my producer, Rondel Glasgow from Guava Productions, took about 10 minutes to put together the beat and we’re here now as winners,” he shared.

Six finalists were chosen in the competition and there was a period of online voting.

“With all the work I am putting in now, hopefully I can release music that Guyanese and the world over can appreciate. Hopefully I can make music my main focus and perform throughout Guyana and around the world,” Lerone expressed.

He is the host of a radio show that caters towards popular music and is on 98.1 fm every Sunday doing the ‘Top 40 countdown.’ He’s also on the same radio station on Sundays from 13:00 to 16:00 hours and on Saturdays from 16:00 hours to 20:00 hours.