Agro-processor making her debut in the local market with three sizes of flavoured cheesecake

“STARTING out doesn’t always mean you have to go big.” Those were the exact thoughts of Anjanie Singh, who established her own small business of making cheesecakes from her home in Mahaicony, East Coast Demerara.

Because of the criticisms that often come with food preparation for the public, from claims of people skimping on the ingredients to the need to make bigger portions, Singh did not want her business to fall under that category, so she decided to go a level above the rest with Anjanie’s Luscious Cheesecake.

Her goal is to have her products on the shelves of all local supermarkets, including the leading ones, and she is working towards that.

Anjanie’s Luscious Cheesecake comes in three sizes, and it is the perfect balance of a creamy filling, tasty toppings, and freshly crushed crackers. It is quite satisfying as a sweet snack or dessert; the cheesecake cups are available countrywide, and are all no-bake and eggless.

Anjanie’s Luscious Cheesecake comes in four flavours:Oreo, Strawberry, Chocolate, and Caramel.

The 21-year-old told the Pepperpot Magazine that her products are rich in flavour and taste, as the name suggests, and she started her small business from her home in 2022.

Being relatively new in business, she is currently trying to market her products, and she is managing her business on her own until she can afford to employ others.

Singh explained that after she completed high school, she wanted to work, and did so part-time in her family-owned business, but soon realised she wanted more; something of her own.

She eventually had the idea of cheesecake making, and after mastering the culinary skill at home, she established her own small business, and her family continues to be her support system all the way.

“Establishing your own small business is very challenging; it takes time, effort and money, and a whole lot of planning and strategies to be successful. But once you become confident, you can do it; no matter how small at first,” she said.

The self-taught businesswoman told the Pepperpot Magazine that her ultimate goal in life is to become a detective, and once she has saved up enough money, she will be pursuing that career.

Singh related that all her ingredients are sourced locally, but the jars and cups are imported, and her process is unbeatable. She is hoping to expand her small business soon.

The young entrepreneur related that she came from humble beginnings, and was taught the value of things at a young age. So, coupled with a good upbringing, she wanted to become independent, and is working towards it.

Singh reasoned that keeping it simple is the way to go. She also believes that going after something that brings in an honest income is recommended, because she doesn’t believe in sitting idly by while things evolve.

Being the only daughter in the family of three children, Singh stated that she always wanted to have her own business, and she will achieve this goal with her family’s blessings.

She is, however, grateful for all the advice and the assistance of the Guyana Marketing Corporation (GMC).

She attested that they guided her along the way to get registered as a small business, and ensured that she met all the guidelines in licensing, labelling and packaging to be marketed.

Singh said her small business is legitimate, and she is happy about it, and her product is wholesome, since she is also compliant with the Government Food and Drug Analyst Department.

“With the rising cost of living, I am still trying to deliver a quality product at an affordable price while maintaining the integrity of the product. I use social media to do all my marketing for now and so far, I have had positive responses and it is encouraging, to say the least,” she said.

Singh reported that she never thought her small business would take off like it did. But she was sure that she did all the right things, taking the right steps in becoming registered, licensed etc.

She is also very pleased to have participated in the recently concluded Agri-Investment Forum and Expo where she had the opportunity to interact with many people and shared fresh ideas to propel her small business.

With her simple motto in mind, “Cheesecake makes everyone happy. Can’t have enough,” cheesecake in a jar may very well become the next best thing!