One of my highlights for October was this spectacular event at Courts Optical. The variety of eyewear presented was fantastic and fashionable for all occasions. The event was creatively directed by the renowned production designer, who is also touted as the Caribbean fashion guru, Richard Young. It was an honour to have a presentation titled Participation from The Cloth by veteran Caribbean designer Robert Young, who sampled exclusive pieces at the event.
Also on the show as a guest designer was the very innovative stylist/designer, Dominique La Roche, who showcased a peek of his collection for Ewa Afrika, the region’s most celebrated African fashion show.
I had the honour of being introduced by Richard Young as well, who said, “Sonia Noel Designs rounded up the designer complement at the high-calibre evening at Courts Optical Eyewear trunk show featuring pieces from her new collection, still in celebrating mode at her 25-year milestone in fashion with Afro-inspired looks fuelled by her 28 Credentials of Entrepreneur (COE) Award received in Ghana, earlier this year. What a great showing of stalwart Caribbean designers paired with the eyewear, the likes of iconic brands – Perry Ellis, Dolce & Gabbana, Ray-Ban, Oakley, Silhouette, Guess, Tiffany and Co, Michael Kors – The Courts Optical team in Guyana outdid themselves for their first eyewear trunk-show initiative.”
Richard Simpson, Optical Chain Manager, was elated by the strong showing and the enthusiastic audience turn-out for the first-ever show. He praised the production team for an excellent presentation.
Ricardo Semple, Courts Optical Brand Manager, said, “At Courts Optical, eye health is our priority, but we also believe that you can still look fashionable while taking care of your eyes, and it is also affordable!
This was one of the main objectives of our first-ever three-day trunk show and fashion show: to show that you can take care of your eyes and still be fashionable. We were able to display some of our new line of glasses and sunshades, and especially for those wearing glasses for the first time and those self-conscious about their appearance, we were able to show them how your eyewear can really enhance your appearance. I’d like to extend my gratitude to the representatives from international optical giants Essilor Luxottica, Perry Ellis, and Silhouette. Their presence highlights Guyana’s growing significance in the eye care sector. We at Courts Optical are excited for the roll-out of more of our wide selection of frames and sunglasses and will continue to deliver quality eye care and bring both health and fashion to the eye care market; value that our consumers can see”
From the audience feedback, the selection was perfectly paired with the collection and kudos must be given to Claudia Gravesande, Chief Optometrist. The diverse model cast, including Courts staff, did exceptional on the runway, walking with confidence, class and sophistication. Raveena Mangal, head of Marketing and Sales Department, was such a pro on the runway I recruited her for my next show.
Former Miss India Guyana Roshini Boohoo Persaud also took the runway in her usual charismatic demeanour.
The show was produced by a new production outfit, Full Disclosure, a style strategy and image consultancy headed by myself and Richard Young. I will amplify more about our services, including personal shopping, in another column.
Ricardo Semple, Courts Optical Brand Manager, also expressed his appreciation for collaborating with this new creative-service duo to make the showcase memorable.
Also on hand to witness this remarkable kick-off merchandising feat were Raul Moran Medrano, Commercial Training Coordinator – Essilor Latin America and the Caribbean – and Alex Lal – Vice President of Ruro Vision. Both gentlemen gave much kudos to the exceptional production quality of the display. “It was truly Eye-Catching!”
Remember to select your next eyewear to add confidence when you step out as we continue to celebrate this journey called BEYOND THE RUNWAY.