GUYANA’S culinary landscape has been undergoing flavourful transformations over the recent years and with the local bubble tea franchise ‘Madd Tea’ introducing new international flavours, local foodies can expect a tantalizing thrill.

Established back in 2021, Madd Tea quickly soared to popularity, becoming one of the most beloved bubble tea shops in Guyana. Interestingly, the story behind the thriving establishment began with the love of coffee; however, it was believed that the country’s coffee culture was not yet mainstream.

However, Guyanese youths showed a growing interest in foreign foods and social media provided a gateway for the franchise to break into the local market.

In 2019-2020, the small franchise dedicated its efforts to shaping Madd Tea’s concept, and on November 29th, 2021, the first shop opened at Movie Towne’s, Liliendaal Georgetown.

While embracing foreign flavours, Madd Tea remains deeply rooted in its commitment to supporting the local markets. All milk used in their beverages comes from Demerara Distillers (DDL) a local distributor, and the store employs numerous Guyanese individuals, fostering growth within the community. Madd Tea also actively participates in charitable endeavours, contributing to the Guyana Cancer Society and sponsoring events that appeal to the youth, such as the upcoming Mars Anime Convention.

Madd Tea’s ever-evolving menu follows seasonal themes, providing customers with delightful surprises every few months. From the current “Summer Ready” campaign, which has brought many new flavours to their menu, to their upcoming Halloween campaign featuring traditional pumpkin spice flavours, Madd Tea ensures its offerings align with global trends while offering unique experiences in Guyana.

The “Barbie Frappe”, recently released in celebration of the Barbie movie, is a prime example of Madd Tea’s visually appealing and creatively crafted beverages.

Quality and consistency are paramount for the franchise, which is why investments in training staff, and establishing new campaigns and menus are heavily made.

Madd Tea prides itself in providing the best quality and taste for its items by using high-quality products which they source from the same suppliers of larger franchises such as Starbucks and Dunkin’ Donuts. Challenges pertaining to importing ingredients and ensuring the staff’s readiness are met with dedication and perseverance.
Madd Tea prides itself on great customer service and quality.

There are talks about expanding the brand across the region, collaborating with various supermarkets to have their brand new canned iced coffees and their famous refreshers sold in stores, and even more exciting developments that are soon to come.
Currently, you can find Madd Tea in popular locations such as Movie Towne, Ogle Airport, and Amazonia Mall.
Madd Tea has truly brought something new and fresh to Guyana’s culinary scene, bridging the gap between foreign delights and local consumers.