THE shopping platform on the mobile application for the Women’s Innovation and Investment Network (WIIN) will be launched on May 1, 2023 by the Ministry of Human Services (MHSSS), in collaboration with Mobile Money Guyana (MMG) and the National Data Management Authority (NDMA).

This will allow businesswomen to introduce MMG payments for entrepreneurs’ products. At the opening of the ministry’s WE LIFT 3 exhibition on Saturday, in the Parking Lot of MovieTowne, it was noted that over the past few months, MMG officials have been working with a team from NDMA to enable entrepreneurs to sell their products Online, and for customers to make purchases through MMG, and then have them delivered.

“A lot of the time what happens is that these lovely products are available, but the reach is limited… Sometimes you have to go to the store; sometimes you have to wait until they’re open. And so, what MMG brings is that extended reach,” the MMG representative noted.

With MMG now available on the WIIN application, people will be able to buy the product Online, pay for it, and within eight seconds, the transaction is complete, and the entrepreneur will deliver the product.

The MHSSS launched the free ‘WIIN GY’ App to promote women-owned businesses in February 2022.

The WIIN app is designed to facilitate both the advertising and marketing needs of women-owned businesses across several sectors in Guyana. Not only does it provide opportunities locally, but may open doors globally, since it is available for free download anywhere.

Minister of Human Services and Social Security Dr. Vindhya Persaud, in 2022 said that the WIIN App is perfectly poised to tangibly support women in growing their businesses, by increasing visibility and raising their business profile, using an information and communication technology (ICT) platform at absolutely no cost to them.

The purpose of the App is to ensure women-owned businesses gain the visibility they need to succeed in the economy.

Among the categories featured on the App are: Health, Beauty and Wellness, Fashion, Food, Arts and Craft, Event Planning and Décor, Media, Graphics Designing, Photography and Videography, Printing, Stationery, Janitorial, Academic, Transportation, Gardening, Landscaping, Construction, Tech and Media, Entertainment, E-Commerce an even Automotive Repairs.

It is as simple as downloading the App, and searching through the various categories to select a product or service that is right for you and available to you.

For persons interested in using the platform for their business, registration can be done by simply clicking the ‘register business’ icon after downloading the app.

After that, entrepreneurs will be required to complete their profile with particulars such as location, service type, and contact, while also having the option to upload their brand logo and photos of their work.

After registering, a team from the ministry will review each application, and provide approval for their business to be listed. Registrants will be notified, via email, that their application has been approved and listed. Registrants can then view their profiles, and make updates, as needed, since each business will be allowed to manage its business information provided on the app.

The app can be downloaded from the link, https://wiin.gov.gy/#/ or through the Google Play Store or the App Store.