How a love of driving turned into an entrepreneurial venture
One of the vehicles used at Defensive Driving School (Photo Compliments of Elvin Croker)
One of the vehicles used at Defensive Driving School (Photo Compliments of Elvin Croker)

Daryl Peters was once a taxi driver by profession, but when the job stopped reaping sufficient economic benefits for him, he decided to go in another direction. Because he loved to drive, he decided not to go too far from his previous work, so he decided to teach others how to drive. So in 2014, he started the Defensive Driving School, initially focusing on teaching persons to drive manual cars. Today, Peters is proud of how far his business has come.

“We are the only driving school that teaches manual driving. We are the only driving school accredited. We are also the only driving school that teaches manual and automatic driving as well as learning how to ride motorcycles,” Peters proudly explained in an interview with the Pepperpot Magazine .

Peters stated that persons who undertake lessons with his driving school are exposed to critical knowledge, and once they pass, they would have had a joyous learning experience. Peters said that the school caters for not only the practical aspect of driving, but also the in-class sessions.

Owner and Director of Defensive Driving School Daryl Peters (Photo Compliments of Elvin Croker)

Peters added that sometimes it could get a bit tough and recalled the experience of one woman who gave up in the middle of her lessons. He also noted the experience of another person, whom he described as having a great fear of the road, but after much talk and motivation from him, she had learnt after a period of time.

“The thing that I do to motivate my students is to basically talk to them, like I would in a brother-to-sister conversation to get them to feel comfortable, while at the same time, giving them the assurance that ] you got this, you can do this’,” Peters said during his interview with the Pepperpot Magazine.

Additionally, he noted that his recent certification of a trainer of trainers course makes him stand out. He is also licensed to drive all the classes of vehicles in Guyana.
Peters added that he has completed a shield driving course with the Guyana Police Force, but more specifically, the Presidential Guard. Added to his portfolio, he is a certified mechanic and a heavy-duty vehicle operator.

Motivation and Incentive packages
As an incentive and a further boost to your confidence, Peters noted that he tells his students that if they could perform certain functions as required while leaving to drive, he would give an incentive package as a reward for the confident effort.

“At the end of the course, I give my drivers a certificate and a key ring at the end of the course,” Peters told the Pepperpot Magazine.
While noting that 98 percent of students are females, he reports that the business has grown because of the students.

“ When you come to the Defensive Driving School, a premium is placed on learning. When a driving school can put a guarantee to training, you know that you are dealing with the best. Persons are requesting us in Berbice, Essequibo, Linden to start training, but we must strengthen Georgetown first and then move on,” Peters told the Pepperpot Magazine.

He assured that he wants his school and staff to focus on results, thus addressing the weak areas of the students or, as he puts it, addressing the clients’ concerns so that quality results can be achieved .
He declared that, like all other institutions, there are down days, but according to him, the business is accelerating in this time, now that things are back to some sense of normalcy.

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