Dear Editor,
THE two most public faces of the Guyana Oil Company (Guyoil) are their service stations and fuel tankers. Public perception of the company, whether good or bad, is formed on how well these assets are maintained.

The fuel tankers are the moving billboards of the company; hence, the importance of maintaining them in pristine condition. The logos on most of the tankers are faded or badly scuffed, the tank trailer and cab are dirty and in need of polishing as well as painting. Compared to the competitors and private tankers, Guyoil fuel tankers are virtually pale in comparison. This gives the public impression that the work ethic of the company might not be of the required standards.

This applies also to Guyoil’s service stations. Their main ID signs are faded, canopies are dusty, dispensing pumps need cleaning and the general ambience can do with some improvements.
Guyoil really needs to sharpen up on its brand image if it wants to keep up with the competition.

Yours sincerely,
Reggie Bhagwandin,