GEM Magazine is coming back! With more focus on digital, web and social platforms
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Simeon Corbin
Simeon Corbin

GEM Magazine, a well-loved lifestyle and entertainment magazine that managed to put a smile on many faces with its appealing local content and uplifting imagery, is coming back! Fans may have thought that the magazine was gone for good, but they are in for a treat come September 29.

The glossy GEM magazine was launched in 2004 for Guyanese at home and in the diaspora and its goal was to transcend race, politics, religion, class and hard news journalism.
“Our aim was an easy to read, laid back format with uplifting imagery and stories of people, places, events and businesses. Our mission was and still is to change the way people look at Guyana,” Founder and Publisher Simeon Corbin told Pepperpot Magazine recently.

Due to a steady decline in 2015 in ad and subscription revenues, among other factors, the operations of the magazine were affected, causing it to go dormant. “So in 2017/2018 we decided that it was a good time to take a step back to reimagine our future. It was the best decision we ever made, I must say! We got to clear our heads and preserve our sanity,” Corbin recalled.

A 2017 cover of GEM Magazine

At that time, he said they were receiving the “occasional query” about why they left and their plans for the future, but over the last year, there was a significant increase in inquiries about whether they were coming back, or if they were really done.

“I believe because of COVID, people started to reflect on the things that made them happy and it seems GEM was one of those things. Fans were also saying that since we took the break, the void we left had not been filled,” reflected Corbin.

So, after much contemplating, the team decided that now is the best time to re-enter the space which it had created some 17 years ago.

“We really enjoyed producing each edition and watching the smiles that we put on so many faces every two months. It was a great feeling to showcase a rarely seen side of our beautiful country. So September 29 is the date we are aiming for to get the show on the road. It will be an online event,” he shared.

This time around, there will be more emphasis on digital, web and social platforms. Readers can expect the same high-quality production, with more stories from the diaspora and more engagement with the fan base when it comes to content suggestions for the magazine.

The print will be quarterly and available to read and purchase online, and according to Corbin, an excellent team is on board to take the magazine forward.

“In the meantime, fans can go to gemguyana.com to sign-up for GEM Insider newsletter to get regular updates, take exclusive polls and receive invitations to signature events. Readers can also follow the magazine on all social media platforms,” Corbin noted.

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