FASHION designing was just something that Shan Anthony Seecharan stumbled upon after finishing school in Mabaruma, but today, he’s branded himself SAS Designs, a popular and well-respected line of clothing that even local celebrities have been tapping into.
An acronym for his name, SAS Designs was created by Seecharan during a period he was jobless and needed something to do, having already tried out several jobs after moving to Georgetown. “The whole idea came about because I was very creative. I loved to explore and try new things,” Seecharan told the Buzz this week, as he recalled how he especially loved drawing while growing up. This talent came in very handy, as even today he continues to draw his designs before actually making them.
The 26-year-old said he constantly dreamt of making it big in life, and always had a desire to make his parents proud.
He recalls drawing inspiration from local and international designers and having a particular interest in wanting to become his own boss. “I think it’s in my blood as most of my family members are seamstresses and tailors. I am self-taught and have honed my skills through trial and error.”

With just about seven years in the business, SAS is an emerging high fashion brand that produces luxurious masterpieces for any occasion be it a wedding, birthday, “or any occasion when you feel like decking out. We provide all the materials. You come and make a payment and we get started.”
Having two workers to help with the sewing, Seecharan does most of the cutting. “When I started, it was a one-man show. Now it’s growing and I work by appointment only.” The showroom is located at Pigeon Island, East Coast Demerara, where Seecharan also lives.
Over the years, many of his customers would inquire of him if he did t-shirt printing, embroidery, and the likes. So Seecharan has finally decided to expand his business to include these other services.

He has already acquired the machine for it and is in the process of working out other arrangements to get started. “If you want to print your logo, or pictures for occasions; funerals, special events, ” he said.
SAS Designs so far, though, has been attracting some well-known personalities who have been donning Seecharan’s designs. Local artistes like Steven Ramphal, Tony Cutz, Vicadi Singh, and Soca sensation Nesta are just a few who have been seen in Seecharan’s designs.
In fact, others have won prizes in gowns designed by SAS while participating in the Miss World and Miss India pageants, among others.
Seecharan has also lately been intrigued by real estate and is currently doing a course so that he can continue to dabble in this business.
Starting his business without any experience, Seecharan said if he were to offer his ‘younger self’ some advice, it would be to get some experience in a field intended to be pursued. “Continue working, and pushing and don’t allow anyone to stop you,” is his advice for those thinking of starting up a new business.