–say entrepreneurship is gateway to financial freedom

By Indra Nateram
BEING an entrepreneur is oftentimes challenging because of the need for constant change and innovation, but three sisters have managed to turn their sisterly bond into a fruitful business which has, so far, been producing positive results.

Yashoda, Rohine and Sushiela Chowtie of Aberdeen, on the Essequibo Coast, took a bold step when they decided to step out of their comfort zones and open a boutique on August 13, 2017.
The boutique, which offers trendy clothing, cosmetics and jewellery, gained popularity quickly in the community of Aberdeen and on social media.
In an interview with this publication, one of the sisters said owning a business was the best path they had taken, without any regrets.
The sisters collectively agreed that being self-employed had its advantage and disadvantage, but the freedom was an important aspect of their choice and responsibilities are shared in order to manage the business successfully and efficiently.

Since establishing, the sisters have been importing trendy fashion to the Pomeroon-Supenaam Region, giving customers more options, something which was lacking.
The businesswomen said that they focus mainly on branded clothing and bringing it at an affordable price for their customers and clients.
Their business currently supplies US-made dresses for all occasions, ladies and gents casual clothing, baby and toddler outfits, branded handbags and watches, beauty products and branded footwear for all ages.

Recently the store launched its special backdrops and decors section. It is the only place that has every item for birthdays, anniversaries, baby showers, and weddings.
The boutique is known also for its giveaways. Only recently customers got the opportunity to win purchases and also backdrops.
The businesswomen said that productivity is the key to success and their ordering depends solely on internet connectivity. They said due to the poor internet connections on the Essequibo Coast it is sometimes very tiring when it comes to online orders.

“The internet is so bad at times, but we don’t want to disappoint our customers so we would stay up late trying to select the latest, trendy items for our customers” they related.
The sisters said that they plan to improve the delivery services of their items across the country. They currently have customers from Berbice, Bartica, Leguan, Wakenaam, Georgetown, and the West Coast of Demerara.

“We post on our Facebook page, so when people see their order and we try to get it for them, wherever they live, we find joy in serving and delivering products and items ordered to our customers,” Sushelia said.

The “Chowtie girls” are advising those persons who have a passion for business to make the sacrifice and go after it by investing energy, time and money. They said the most successful startups are founded by people who are passionate about what they do.