By Jared Liddell

Young people have a way of becoming innovative with their business ideas and ventures and making a stir in the process, and this was no different for creative mind and proprietors of one of Guyana’s quickly growing and recognisable businesses, Monifa Freso. The young businesswoman is the drive behind popular fruit juice and milkshake establishment Momo’s Moish.
Freso stated that she started her business some two years ago while being employed at the Ramada Princess Hotel and explained that although she always had a vision to become an entrepreneur the avenue of smoothie making was no way in her line of vision.

“I always loved business, and when I used to go to Chase Academic Foundation, my headmaster Mr Chase would tell us sometimes that young people usually prefer to go work with somebody, they don’t create their own jobs and try to create employment for others, and I listened to that and that stuck with me. So I decided that I will have my own business, and I felt like I wanted to own a clothing business, but that did not work out as I thought,” she explained.

She told the Pepperpot Magazine that the journey with her own business in smoothie making started one day after her father made her a banana milkshake for work. She further said that she decided to share several of her workmates to taste and they liked it so much and kept saying how good it was, it was then that she got the idea that this could be a business venture that she could get behind. Freso said that she called her father and they made a plan to get the business up and running.

Freso said that she was invested in the business explaining that in an effort to ensure that the business was successful, she left her previous job and started to walk and sell some of her products. After some time, she got a bicycle and decided to ride to be able to reach a wider range of clientele.

She added that after several months of being persistent, she finally moved up and got a few big orders from a few business organisations including her former place of employment. Freso said that although she initially started her business with just milkshakes, the demand she received from her customers for her to add fruit juices was high.
She stated that she finally decided to add fruit juices to her menu in February of 2020 but wanted to ensure that if she goes in this direction it will be something authentic and unique, to set her business apart and ensure that her customers remained satisfied.

“I wanted everything here to be unique. I wanted my customers to say ‘this is rich, this is thick and this is awesome’ so I came up with my first juice- a three mix juice, that I made from pineapple, ginger and passionfruit,” she said.

She stated that after seeing the appreciation that persons had for the three-mix juice, she decided to push it a little further and offer five mix juices made from mango, pine, passion, orange and ginger, which according to Freso has become one of her number one sellers.

Freso further added that in her experience, having a business means never staying at one position, and always working to ensure that your business is the best that it can be at any given time. She said that it is also about making sure to take the time to learn the shortcomings that the business faces while being ready to address and face them head-on. She said she had to learn to never give up and, in turn, that she would advise other young potential entrepreneurs to “ Never Give up, pursue your dreams keep your eyes on your vision and keep pushing through. Success is achievable.”

Persons can purchase a bottle of ?????????????? ?????????? ???????????? & ???????????????????? at &B Cemetery Road, Lodge Between Norton & Princess Street, or they can be on the lookout for the humble Business owner and CEO, Monifa Freso who continues to market and sell her product on the road.