IN preparing for the return of basketball, the game’s governing body, FIBA, is launching a digital campaign to bring a positive message of hope in these challenging times, with the aim of uniting the basketball community under a common headline: #FIrstBAsket

Leveraging FIBA’s leading position in social media among all Olympic sports (with FIBA in the top-3 of all major rankings), the global basketball community is being invited by FIBA to describe how each body pictures its #FIrstBAsket upon return to competition.

Following the intense social media activity of the last weeks, FIBA accounts continued their very positive performance, despite the absence of “fresh” competition content and a series of #FIrstBAsket videos and mini-interviews with basketball stars, coaches, fans, officials or other actors of the game shall build excitement for the return to action.

All National Federations have been informed in advance of the official launch of #FIrstBAsket, on May 8, and invite all to join through their own social media channels and contribute with the use of the #FIrstBAsket and with posting your own content or content produced by FIBA to amplify the message and its positive impact.

“Over the past few months the COVID-19 pandemic has changed our daily lives and has caused major disruptions in international sport, including basketball,” said Patrick Haynes, GABF General Secretary.

“As the world slowly starts taking steps in restoring various activities, the basketball family is eagerly awaiting the return of our game. In these challenging times, the #FIrstBAsket digital campaign promotes our passion and love of the game, I’m inviting the Guyanese basketball community to share their perfect #FIrstBAsket upon return to action,” Haynes said.

The GABF is calling on all Sub-Associations, clubs, players, officials and fans to contribute by posting and sharing, using the hashtags #FIrstBAsket #GuyanaBasketball.