–with launch of novel discount card

ASSURIA General Guyana Inc. and Assuria Life Guyana Inc. on Thursday launched their multi-discount reward programme that allows policyholders to save five per cent on every purchase or service from more than 40 local companies.

The launch took place at the insurance company’s head office on Church Street, Georgetown, and, according to General Manager, Mr Yogindra Arjune, he came up with the initiative, since he felt it was important to provide customers with more than just great products, services and prices, but to also reward them for their loyalty.

“For a long time,” he said, “insurance companies have been operating traditionally without much innovations. We wanted to change this approach, and offer such a programme that would allow our current and future policy holders to save thousands of dollars annually.”

Among those companies already on board with him on this novel initiative, Arjune said, are spare parts stores, restaurants, hardware stores, variety shops, resorts, opticians, and jewellers. And he’s still in negotiations with other companies to join the programme.

The multi-discount card, he posited, will help customers save on their purchases throughout the year and not just for one time.

All customers need to do, he said, is visit any of the company’s six branches across the country and request their multi-discount card to start saving.

And with the Yuletide Season already upon us, he said, there’s no better way of giving back to Assuria’s 7000-odd customers to facilitate growth on both sides of the business.

NexGen Global Marketing Services Vice-President, Aleem Hussain said Assuria came to Guyana five years ago, and they are here to stay.

He said plans are in train to open two other branches shortly, one at Linden and the other at Essequibo to complement their other branches at the Giftland Mall, Vreed-en-Hoop, Diamond, Parika, and at Williamsburg, on the Corentyne.

Meanwhile, Steve Narine of Steve’s Jewellery Store said he welcomes the initiative, as the multi-discount card helps add value to his customer-base.

Damion Singh of National Hardware said he, too, is pleased to be a part of the initiative, as it will be of benefit to all companies involved.