THE Nand Persaud Group of Companies Inc continues to set new standards of excellence, becoming the first Guyanese company to receive The 2017 Silver ADDY award, (The American Advertising Award) from Caribbean partners, the Caribbean Advertising Federation (CAF).

The company earned the accolade for its social campaign of new brand ‘Pure Acreage Rice.’

At a simple ceremony in the company’s boardroom, Number 36 Village, East Berbice, Corentyne, G & A Communications Inc director Devin Griffith praised Nand Persaud for beating out over 100 competitors to gain the prestigious award.

Griffith, in handing over the award, said it is a “major achievement for the company,” which has established a track record for excellence.

The Barbados-based G & A Communications Inc has been working with Nand Persaud Group of Companies for the past year in helping it to re-brand, tap into new markets and become a force to be reckoned with on the global market.

Griffith said a lot of research was done, including training of the staff and rebranding of the company’s numerous products, starting first with the corporate brand.

“Kudos to Nand Persaud for finding innovative ways, vision and courage to be creative and we partnered with them to develop a very progressive campaign; so successful was the campaign we recommended it be entered into an international award programme and that programme is done under the American Advertising Federation,of which my company G& A Communications is a member. There is a Caribbean Chapter of the ADDY and through that we were able to enter, being that a regional competition it means that Nand Persaud’s Campaign was very successful.”

Nand Persaud Group of Companies Managing-Director Mohindra Persaud, was happy that the company has again excelled in the international arena.

“This will add to the other awards received over the past years. This is something that the company worked for. Our company tries to do things differently, be creative, bearing in mind we are also showcasing Guyana – this is something we will continue to do for Guyana and our company. I always believe if we work on building something, it can build you and I want to put my focus on building Guyana,” Persaud stressed.