AT a high profile gathering yesterday at the Guyana High Commission in London, Guyana was once again presented in all its glory. 

During presentations on the new Guyana Tourism Brand and Investment Opportunities in Tourism, those present were informed of the essence behind the new destination branding and told of the myriad of opportunities that exist for the addition of new tourism enterprises and expansion of existing ones.
The Director of the Guyana Tourism Authority (GTA), Indranauth Haralsingh , presentation to the gathering included Guyanese businessmen/women, members of the Caribbean Tourism Organisation (CTO) and the Commonwealth, Tour Operators, Travel Agents, Non-Governmental Organisation’s, Travel Writers, and Media among other prominent business people.

Copies of the GUYEXPO magazines as well as copies of the GUYANESE magazine produced by the Government Information Agency (GINA) were distributed; the newly branded promotional and marketing materials for ‘Guyana, South America Undiscovered’ were also launched in London.

The GTA in collaboration with the Guyana High Commission (GHC) will also be participating at the Commonwealth Fair on today at the Kensington Town Hall, London.

While there, the Guyanese delegation will use the opportunity to promote the new destination brand, showcase the tourism product including the food, music, craft, RICH culture, and diversity of the destination; Guyana Home Coming 2015 will also be promoted.

This is an annual event which the GHC has always supported and participated in; the Fair is organised by the Commonwealth Countries Leagues to raise funds for the Commonwealth Countries League Education Fund.

A large number of Guyanese is expected at the Fair as well as thousands of others from the Commonwealth, visitors to the UK, UK and EU citizens.

(Rebecca Ganesh-Ally)