DURING the World Travel Market (WTM) conference, “Guyana, South America Undiscovered” was featured and promoted in the official catalogue. This catalogue is distributed to thousands of exhibitors in 150 countries participating in the WTM.

Director of the Guyana Tourism Authority (GTA), Mr Indranauth Haralsingh, who is currently in London attending the WTM conference, explained: “The WTM is the Bible for travel and tourism, and everyone uses it for appointments, networking, and reference.”
Noting that this is the sort of mileage Guyana needs, Mr Singh said: “The Who’s Who in travel and tourism is listed in the official catalogue, and we are part of it.”
He said that it was only recently at the conference that Guyana’s new brand was launched. “Guyana’s new destination brand logo and tagline will reach the world through this catalogue,” he said, adding that this will further boost the new Guyana brand as we seek to create more awareness of Destination Guyana.
Haralsingh in collaboration with the Guyana High Commission to London will be launching the new Guyana brand to a select audience, including prominent Guyanese, tour operators, media, CTO, Commonwealth members and travel writers among others. This will be done today at 18:00hrs and over 100 persons are expected to attend.
The Guyana delegation is headed by Haralsingh and includes Sanchia Persaud, Senior Tourism Development Officer and Tosheika Logan, Research and Planning Analyst. WTM was held from 3rd-6th November 2014.