LIFE’S GOOD (LG) Electronics is a South Korean multinational electronics company. The company operates its business through five divisions: Mobile Communications, Home Entertainment, Home Appliances, Air Conditioning, and Energy Solutions. It is the world’s second-largest television manufacturer (after Samsung Electronics), and the world’s fifth-largest mobile phone maker by unit sales at the second quarter of 2012.

The group was formed through the merger of two Korean companies, Lak-Hui (pronounced “Lucky”) and Gold-Star, from which the acronym, LG, was derived. Before the corporate name-change to LG, household products were sold under the brand name, Lucky, while electronic products were sold under the brand name, Gold-Star. The company is now in line with Samsung and its OLED TV. Let’s get to understand OLED technology a little.

What is OLED?
Unlike traditional, synthetic LEDs (light-emitting diodes), OLED uses an organic substance that glows when an electric current is introduced. This revolutionary material is part of new design approach that drastically reduces the thickness and weight of the television. The light passes through a combination of filters to reproduce spectacular high-definition images.
“OLED” means organic light-emitting diode, named for the advanced material used in the screen. OLED displays can now be manufactured at larger screen sizes, so it has become a viable home theatre display technology for the first time, alongside LCD and Plasma TVs.

What is OLED TV?
OLED TV utilizes this amazing technology at a previously impossible 55-inch class screen size, making it the ultimate display for your home. LG has further added all of its newest and best TV features to bring consumers an uncompromising television viewing experience.

How OLED works
The secret to OLED is the unique light-emitting diode structure with its electroluminescent layer, a special film made from an organic, carbon-based compound that emits its own light when hit with an electric current. A thin-film transistor (TFT) backplane switches each specific pixel on and off. This configuration enables a thinner, lighter form factor, higher resolution and big, home theatre-ready screen sizes.

Compare: OLED Vs LCD
Because OLED displays do not require a backlight, pixels that are switched off are truly black, so OLED achieves deeper black levels and a higher contrast ratio when compared to LCD (liquid crystal display) TVs with conventional cold cathode fluorescent lamp (CCFL) backlighting. The lack of bulky CCFLs-and other layers that are no longer necessary-also makes possible a much thinner, lighter piece of hardware.

Compare: OLED Vs LED
LED-LCD televisions owe their compact profile and improved contrast ratio to the array of tiny light-emitting diodes that provide the necessary backlighting instead of CCFLs, but again neither of these is needed for OLED. So a thinnest-ever form factor, superior color reproduction, and individual pixels that switch off for true blacks, are some of the ways OLED surpasses even LED TV.

LG OLED TV FAQ’s
Is OLED the same as LED?
Although “LED” stands for “light-emitting diode” in both cases, the design of each is actually quite different. LED TVs simply use an array of LEDs as the backlight for an otherwise traditional LCD (liquid crystal display) TV, shining through a screen of LCD pixels. But with OLED TVs, the organic layer creates its own light source for each pixel. As a result, OLED’s improvement over LED’s colour, clarity and black level is dramatic.

Is OLED available in 3D or Smart TV?
Fortunately, the LG OLED TV is both a 3D display and a Smart TV. With its lightweight, battery-free glasses, LG Cinema 3D offers theatrical-quality 3D as well as 2D-to-3D conversion, looking even better thanks OLED’s amazing picture. LG’s exclusive 3D World app arrives ready to deliver both free and premium 3D content immediately. The LG OLED TV also taps the internet to provide movies, apps, games and more, with a customizable Home Dashboard interface and a sophisticated Magic Remote.

How does OLED compare to “UHD” or “4K”?
OLED is a new panel technology, which displays video in breathtaking new ways. ULTRA High Definition (UHD), also known as “4K,” is a new resolution standard for video that will essentially quadruple current HD quality. “OLED” and “UHD”/”4K” represent very different things, so there’s no fair comparison between them.

Will the LG OLED TV work with my current Blu-ray player and streaming devices?
Absolutely! Despite the leap forward in picture quality, this is still a “high definition” device, perfectly suited to the current generation of source components. It will display Blu-rays in glorious Full HD 1080p (pixels), and they will look better thanks to OLED’s superior image rendering technology. Your Streaming devices will work as well, along with any other source component with anhigh definition multimedia interface (HDMI) output. (The LG OLED TV offers four HDMI inputs.) But remember that the LG OLED TV is also a Smart TV, capable of wireless internet streaming directly to the television even without an external box.