EXECUTIVES of the Guyana Fashion Week (GFW) recently staged a major traffic-stopper motorcade in the after-work hours in downtown Georgetown as part of the climax to their celebration of World Water Week, which lasted from September 1st to 6th, 2013.

The models and other associated individuals who participated in the GFW motorcade

Winners of the Spoken Word and Photography competitions in the World Water Week event would be revealed at a date to be announced. Those competitions encouraged dialogue and deliberation at the national level, engaged participants from far and wide in contributing to the awareness campaign about the importance of water to life, and highlighted the strategic importance of water cooperation on our livelihoods.
GFW designers and models alike were consumed in the motorcade, showing off designers’ interpretations of the Water Week campaign promoting water and its protection and preservation. Lorries, pick-up trucks, wagons and cars stretching over thirty vehicles coursed through the streets of Georgetown to select Caribbean music, with refrains of “Water” spouting onto the onlookers, who lined the streets aplenty to testify, witness and participate in this drive – ‘Water is life!’
This showcase was part of GFW’s ongoing mission to endorse The United Nations’ International Year of Water Cooperation. GFW partnered with the Ministry of Natural Resources and the Environment and its dynamic Division, the Environmental Protection Agency (EPA), to utilise the cultural industry to advance the cause of its mission statement.
Through the creative arts as a non-traditional medium, the public at large became fascinated with this attention to, and preoccupation with, water.
‘Every drop counts’, ‘Water is life…giving life to fashion’, ‘It saves U! Save it!’, ‘Stop water pollution’, ‘There is no life without water’, ‘Save water, give life’ were some of the expressions that emblazoned the pathway leading to the Square of the Revolution in Georgetown, culminating appropriately at an emblem of liberty, the Cuffy Monument. And moreso, now that it is overflowing with water, this water feature gave new meaning to a renewed spirit of freedom, encapsulated by the notion of clear thinking and the removal of clutter that water symbolises.