GUYANA’S developmental trajectory has taken flight in every sector, with many non-traditional markets being tapped to optimise and expand the potential for growth. Indubitably influenced primarily by the Low Carbon Development Strategy (LCDS), which has propelled Guyana as never before into the international sphere, the tourism sector is expanding with the number of visitors to this country increasing annually.
During 2010, the Ministry of Tourism and the Guyana Tourism Authority (GTA) used several means to disseminate information on Guyana’s tourism product. The following are some of the initiatives that were taken:
** Thousands of tourism information packages, brochures, flyers, DVDs, posters and magazines were distributed to potential visitors in key markets.
** Internet Marketing – the GTA has one of the most modern websites [www.guyana-tourism.com] providing information on destination Guyana to assist with travel planning and destination awareness and branding. In 2010, the website visitation reached a record of 3.956 million hits and 78,261 unique visitors.
** Use of social marketing tools – blogs, facebook and twitter are also now being used to promote and market destination Guyana to the world. [E-marketers]
** A tourism bi-monthly newsletter is also being published.
** Advertising on Caribbean Airlines In-flight Videos is another strategy being used to market Guyana.
Destination Guyana received excellent coverage in the international travel press/media, and it is estimated that the exposure leveraged is valued at US$MILLIONS for 2010.   
International coverage on television, in print and other media included:
** Sunday Times, UK.
** Australian Katie Spotz rowed solo across the Atlantic and arrived to a warm reception at destination Guyana.
** Charles Montier paddled the entire length of the Potaro River – the first person to do so.
** World famous explorer, Colonel Blasford Snell, visited Guyana to continue his work with the Wai Wai tribe living in the hinterland regions.
** The Travel Channel made a one-hour adventure documentary, titled  ‘The Wild Within’.
** 101 Amazing Adventure Destinations of the World – Guyana is recommended.
** Rupununi – Into the Lost World (Dr. Graham Watkins)
** Wild Coast – John Gimlette’s book on the three Guianas
** Wanderlust Magazine – Guyana featured
**Bird Watch Magazine – Guyana featured
**Conde Nast Magazine – Guyana featured
** The BBC – Jana Chan – Guyana featured
** Adventure Travel News – Birdwatchers land in Guyana again
** Aishti Magazine – Voyage into the unknown: explore Guyana’s rainforest
** The New York Times  [and new article published on Feb 7, 2010 – Journeys: Into the Wild in Lush Guyana]
** Time Magazine – Guyana featured
** BBC featured Guyana’s  LCDS
** Wildlife Magazine – Guyana featured
** Winging It – a bird watching publication prominently featured Guyana.
** WSEE – One Caribbean Weather Channel – visit and coverage of Guyana.
** The BBC is here in Guyana to film a 10 part series titled ‘Serious Explorers’ retracing the footsteps of Sir Walter Raleigh.
This TV series, which focuses on adventure for kids, is an award winning one having won the British Association of Film and TV Awards. This series will be aired in October 2011 on the BBC 1 in the UK and to more than 150 countries around the world, reaching an audience of more than 60 million viewers.
1) ICON Films (commissioned by ANIMAL PLANET) will be here this month to do a two-hour documentary on MONSTER RIVERS featuring the Essequibo River, wildlife, the Rupununi, Kaieteur, Iwokrama, the indigenous peoples and Guyana’s culture. Again this will be beamed to a worldwide audience.

2010 was an excellent year in which there was greater diversification and tourism expansion in key areas, such as bird-watching, eco-tourism, adventure tourism, Wildlife Watching, community-based tourism, agro-tourism, sport fishing, sports tourism, yachting and cruise visits.
Last month the first cruise ship slated to arrive in Guyana for 2011 – the M.V Saga Pearl, docked at the GNSC wharf with more than 300 passengers.
Guyana has also now become a more popular and known tourist destination as a result of excellent and effective marketing and promotion in the international arena. The Ministry of Tourism and the GTA have marketed and promoted Guyana by attending several international fora.
As a result of Guyana’s attendance at these international travel trade shows, an increasing number of prestigious and reputable international tour companies and operators are proactively selling Destination Guyana.