– Pink Collection launched to raise awareness
A pink collection was launched Saturday by Sonia Noel of Guyana Fashion Weekend, in collaboration with the Ministry of Health, as another activity to heighten awareness of breast cancer. The Ministry has partnered with models, fashion designers, pageant coordinators and salon owners to heighten awareness of breast cancer through a two – day seminar on Wednesday and Thursday.

Participants were educated on the anatomy of the breast, the dynamics of breast and cervical cancers, methods of early detection, treatment, prevention, the various risk factors, the various screening and treatments sites, use and effectiveness of Visual Inspection using Acetic Acid (VIA) and the anatomy of the female reproductive system.

At Saturday’s event, on the lawns of Guyana Stores Ltd., Minister in the Ministry of Health, Dr Bheri Ramsaran, highlighted that the new approach to heighten awareness of breast cancer is to use pageantry for advocacy.
He congratulated the participants for their new roles and urged that the public follow the other activities that would be held for Breast Cancer Awareness Month now being observed.           
Guyana Fashion Weekend and the Ministry of Health will be staging an outreach where they will be providing literature on breast and cervical cancers and interacting with women at City Mall.

Visits will be made to hair salons to distribute literature on the two diseases, and to interact with the patrons, since the salons are frequented by women.
Apart from partnering with Sonia Noel, the Ministry also joined with the Mabaruma Heritage Committee and the Ruimveldt Life Improvement Centre, in an effort to intensify its awareness campaign. (GINA)