KINGSTON, Jamaica: New Guyana Pharmaceutical Company Incorporated (NEW GPC INC), under its popular Limacol brand, has renewed its sponsorship of the hugely successful Caribbean Premier League T20 tournament.Limacol was title sponsor as the CPL launched in 2013 to sell-out crowds, with over 250 000 spectators attending matches across Antigua and Barbuda, Barbados, Guyana, Jamaica, Trinidad and Tobago and St Lucia. Global stars including Chris Gayle, Kieron Pollard, Ricky Ponting and Muttiah Muralitharan took part in the tournament, dubbed the Biggest Party in Sport, where franchise team shareholders included Hollywood stars, Mark Wahlberg and Gerard Butler. The competition is set to get even bigger in 2014 with the Caribbean’s finest players set to be joined by cricketing superstars like Kevin Pietersen and Mohammad Hafeez.
As well as providing exciting cricket and high quality entertainment, the Limacol CPL 2013 was a big success off the field. Research carried out by Mona School of Business and Management (MSBM), University of the West Indies, found that the tournament generated a combined impact of US$105.6M across the region.
Damien O’Donohoe, CEO, Caribbean Premier League, said:
“It’s great to have Limacol on board again. It recognised the potential of the CPL in our early days, and after the success of our inaugural competition, we’re looking forward to working with Limacol again to further develop our brand.”
Dr Ranjitsingh ‘Bobby’ Ramroop Chairman, NEW GPC (Limacol) said:
“We are delighted to be on board as CPL title sponsor for a second year. The Limacol CPL was the most exciting thing the region has ever seen in terms of sports and entertainment and we wanted it to be here to stay so we took the decision to invest. The event is Caribbean at heart, but with global aspirations. In that sense, it mirrors Limacol’s own vision – to be a world-class Caribbean brand that also captivates the world.”
The Limacol Caribbean Premier League returns in July and August 2014 when Jamaica Tallawahs will defend their title against the St Lucia Zouks, Trinidad & Tobago Red Steel, Antigua Hawksbills, Guyana Amazon Warriors and Barbados Tridents.