THE Caribbean Premier League (CPL) yesterday announced the appointment of Hero MotoCorp Ltd, the world’s largest two-wheeler manufacturer, as the new Title Sponsor of the Caribbean Premier League for a period of one year.With this sponsorship, the much-awaited third season of CPL will be known as the ‘Hero Caribbean Premier League’.
Synonymous with some of the marquee sports partnerships in India as well as globally, New Delhi (India)-headquartered Hero MotoCorp has for long had a steadfast commitment towards promoting various disciplines of sports including cricket, golf, football and hockey.
Hero has been associated with cricket for over two decades in various capacities. In 2007, Hero was the Global Partner of the ICC World Cup, held in West Indies. In CPL 2014, Hero MotoCorp was the Presenting Sponsor of CPL teams, St Lucia Zouks, and defending champions Barbados Tridents.
Pawan Munjal, Managing Director and CEO of Hero MotoCorp Limited, disclosed, “Hero MotoCorp has been associated with sports, and particularly cricket, for well over two decades. The game of cricket has for long remained the most popular sport in India, and also in the Caribbean.
As Hero rapidly expands its global footprint, we have been forging strong associations with sporting icons and events as part of our global brand building initiatives. Caribbean cricket and cricketers have always been highly popular in India and in many other parts of the world, and our title sponsorship of the CPL is a logical extension of our long-term association with the game. We look forward to a highly exciting month of cricket in the Caribbean.”
Chairman of Hero Caribbean Premier League, Richard Bevan, said, “It is our pleasure to have the world’s largest two-wheeler manufacturer, Hero MotoCorp, as Title Sponsor of CPL.
Hero has been one of the leading sponsors of cricket throughout the game’s history, and it is a testament to CPL’s growing success that the event will now be known as the ‘Hero CPL.’ We look forward to Hero’s support and to making Season 3 of the CPL the biggest yet.”
For the past 14 consecutive years, the New Delhi-headquartered Hero MotoCorp has remained the world’s largest two-wheeler manufacturer in terms of unit volumes sold by a single company in a calendar year. The company sold over 6.6 million two-wheelers in the last financial year (FY’15).
Over the past few years, Hero MotoCorp has rapidly augmented its global presence to over 22 countries across Asia, Africa, Central and South America. Hero MotoCorp has plans to be present in 50 countries by the year 2020. By that year, the company plans to clock 12 million units in annual sales.
Since its inception in 1984, Hero has sold well over 60 million motorcycles and scooters in cumulative sales.