A NEW beer has taken our entertainment fraternity by storm for 2014 and left tons of fans hooked on its ‘Golden Magical Experience’.

And this was made possible by Southland International Inc., who brought the very smooth and satisfying beverage to the local shores. Now folks, this entity did not just bring a new beer, but have been engaged in several positive ventures that benefited all at large.
With a superb launch earlier this year at the 704 Sports Bar and Lounge (Lamaha Street, Georgetown), the Carlsberg fever was unleashed and immediately engulfed sections of Guyana like wild fire.
Then soon on the heels of this mega event, came their official Launch Party which featured the International Chutney Star, ‘KI’ out of Trinidad, and this of course attracted large crowds. So the “Carlsberg Fantasia” escalated and soon after there was a “Carlsberg Thunderstorm” when they became the platinum sponsors at Golden Boy Entertainment “Boombastic Concert” hosted at the National Stadium in November this year, featuring international acts “Shaggy,” “Baby Cham,” “Lady O” and others.
Larger crowds swooned with “Carlsberg Delight” and soon a liquid, golden “beer storm” erupted, touching down at several popular bars around Georgetown. Yes, they met with fierce resistance from other “inferior beer barns” who tried to use “tacky tactics” to stop the “Carlsberg Storm” from spiralling, but they all failed miserably.
Before the blink of an eye, the “Carlsberg Fever” was everywhere quenching thirst and making a “beer difference” with great intensity.
The Gravity Lounge was soon enticed and soon after announcedSo the ‘ial Launch Party which featured the International Chutney Star, ‘atel their collaboration with Southland International, specifically Carlsberg beer, for their Christmas events, noting: “We have something catered to every taste.”
And then the “Carlsberg Saga” was in full swing with the launch of their “Jingle Jam” with five soca artistes, three international DJs (disc jockeys) and the “magic beer” offered at breathtakingly lower prices.
Fans enjoyed a taste of music icons Kerwin Du Bois, Shurwayne Winchester, Lead Pipe, Saddis, Titan VCD and Private Ryan, all whom performed as part of the Gravity/Carlsberg collaboration.
As a part of the collaboration, Gravity fans could now enjoy in December 2014 a special after- work social between 5pm to 6pm, which allows an open bar allowing prices that can fit anyone’s pockets.
Through the joint venture fans were able to get a taste of soca elites Patrice Roberts and Nuphoric.
Well, West Demerara folk became envious and no sooner had they frowned than the Carlsberg Experience was headed their way with Happy Hours and other treats at some of the more popular bars in the West Demerara district.
Got to hand it to Carlsberg Beer and Southland International… You folks have surely taken Guyana by storm.
Southland International Inc. and Carlsberg Beer join hands in applauding the support of their loyal fans and wish them all the best for the year 2015, when the entities will bring “bigger and better things” to the local shores.