THE Arthur Chung Convention Centre will transform into a massive hub for every enthusiast of the creative, as the Cineffx Photography and Film Expo takes shape from March 8 to 10.

The expo is one of the first in Guyana, and is being built by local minds for persons interested in photography, filmmaking and even fashion and the arts.
Cineffx is the brainchild of local creative mind, Jason Anthony. Speaking to `The Buzz’’, Anthony noted that the expo was created with amateurs, hobbyists and professional creators in mind.
However, according to him, “It’s not just an expo, it is a learning experience.”

From his own personal experience, he related that it was difficult to find places in Guyana that would offer detailed and in-depth training in photography. So, in his own time and space, he began teaching himself through the use of the YouTube. And eventually, about two years later, he was able to understand many of the intricacies of the art form.
Cognisant of the growing number of enthusiasts in the creative field, coupled with the lack of educational avenues, the three days of the expo, will feature about 15 workshops on a host of topics, ranging from photography, cinematography, directing, storytelling and so on.

The aim of this, according to Anthony, is to allow much of the younger generation to ‘fast track’ their learning process.

The expo intends to also spotlight the local photography and filmmaking field, by showcasing the work of the many faces behind the camera.There will be likes of Saajid Husani, Fidal Bassier, Michael Lam, Kojo McPherson and Denise Harris, alongside many other local and foreign creatives.
“Photographers and filmmakers would have their works on sale,” Anthony noted and explained that there will be live demonstrations of photographers doing their thing.

Another highlight of the three-day expo would be a symposium that will be held to facilitate a conversation on how to build the local industry.
“The intention is to use the comments and questions from the audience and take them into context to better move forward the industry,” Anthony said.

And finally, to cater for the fashionistas and their side of the creative field, there will also be a complete fashion production. Not to mention, the fashion and portrait photographers and videographers will get to show off actual work in the field, Anthony added.