– to appeal to growing international clientele

THE Guyana Tourism Authority (GTA) has launched its newly revamped South American Undiscovered website, aimed at promoting Guyana as a rich natural and cultural heritage tourist destination.

The launch took place on Thursday at the Cara Lodge, and saw in attendance Minister of Business with responsibility for Tourism Dominic Gaskin and several heads from the tourism sector.

The website’s structure is divided into five main sections: key details and information about Guyana; destinations throughout the coast and interior; unique experiences; trip- planning; and a blog.

It boasts several visually impactful photos of Guyana, featuring the country’s peoples, food, religions, festivals, monuments, popular entertainment spots, waterfalls and other nature destinations.

The new site also offers quick access to essential tourism information such as details for booking hotels, lodges, and tours in Guyana, as well as an interactive map and links to Destination Guyana’s social media pages.

“The core purpose of the new national tourism website is to appeal to [the] growing international leisure market seeking out authentic nature, culture, and adventure experiences,” Director Brian Mullis said.

“The site is also designed to appeal to domestic and diaspora travellers, who want to learn about new and existing travel options,” he added.

Minister Gaskin commended the GTA team and urged that the website content be regularly fact-checked to ensure that the correct information is publicised.

The site was developed within 90 days, and is now in its first phase, with the GTA already working on creating new features, including an enhanced map, industry, media portions of the website and more.

It can be accessed at the link: https://www.guyana-tourism.com/