The Identity Culture
Modern women are embracing their heritage now more than ever. Everyone is informed, enlightened and seemingly culturally aware. It’s a cool to be mixed. Before recent times, if someone was Germanic and Caucasian inbred, that would simply be considered white. Nope not today! We’re all well aware of who we are, and our voices are being heard.
“For 57 years, the world’s most famous doll has been stick-thin, setting an ¬unrealistic—and, studies show, ¬damaging—beauty standard for generations of young women. That all changed in January when Mattel, faced with slumping sales, decided to make Barbie look more like the girls who play with her.” – Time (Magazine)

In a generation that has seen the likelihood of Miss Universe crowns being held by a variety of women from many cultures, the question still baffling to many people is “How could Barbie still be only tall and slim?” It’s a cavalier disregard for all things dignified, respectful and the progress the world has made with inclusion and cultural diffusion.
The same approach is being held by cosmetic companies worldwide. The shade is real! Cosmetic brands were forced to expand their variety of shades, based on the mere fact that the world is a more integrated place.

As a Mary Kay consultant I’ve learnt that the company didn’t always sell products suitable for people of colour, anyone non-white in particular.
Redefining beauty is a clichéd term being thrown around in the fashion industry. And the fashion industry has been blamed for being responsible for something they have actually no control of: the miseducation and misperceptions of the public.
Models come in all types of shapes and sizes people still have a misconstrued perception of style, art and fashion.

It’s time for the general public to return to the organic, authentic and genuine truth. And embrace their inner beauty, instead of trying to mimic or compete with someone else.
As a makeup artist, I’m often asked by some if I can make them look like someone else. The response is of course I can. However, why would you want to look like someone else? Be true to yourself, and let your radiance shine through.

The fundamentals of makeup embrace trends, to give women a voice, and express her inner passion. Makeup is intended not only to enhance, it’s a style statement, a gesture displaying your alter ego.
You don’t have to be an expert to wake up and makeup. Take better care of yourself and allow time to properly hunt the right product. When shopping for makeup, be conscious of the fact that you don’t have to scrutinize, judge or meticulously question the credibility of the experts. They’re job is to help you, not vice versa. It’s your responsibility to be honest with yourself, know who you are, and demand what you want.

Confidence comes from within, -allow your radiance to shine through.
You are the reason beauty professionals get up to work, well at least allow me to speak for myself: You are the reason I get up to work! It’s inspiring, humbling, and truly a gift to be able to make your life better.
Allow the makeup companies to alter your ego, let them know what it is you truly want, and what matters to you. You are the prize, you are the crown, your life matters, and your voice should be heard. Women are as vibrant as the flowers of the earth, and as solemn as a monarch.

There are many ways you can express yourself, but none beats your true identity. Choose you, choose beauty. Be radiant inside and out.
#MakeupByKerry
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