Hero renews CPL sponsorship


INDIAN-based two-wheel vehicle manufacturers Hero MotoCorp have announced a three-year renewal of its current sponsorship arrangement with the Caribbean Premier League (CPL).The company, which began its association with the CPL in 2015 has so far reportedly been pleased with the association and will now assume the role of title sponsors until 2018.
“Cricket continues to be one of the most popular sports in various parts of the world, and the Hero CPL has become an eagerly-awaited annual event for cricket fans not just in the Caribbean but across the globe.
The extension of our Title Sponsorship of the Hero CPL is also in keeping with the increasing global presence of Brand Hero, which is now present in 30 countries across Asia, Africa and South and Central America.
The Hero CPL is now set to become one of the important events in Hero’s annual global sporting calendar,” said Chairman, Managing Director & CEO of Hero MotoCorp Ltd Pawan Munjal.
The 2016 competition will be played between June 29 and August 7 at venues across seven territories – Barbados, Guyana, Jamaica, St Kitts & Nevis, St Lucia and Trinidad & Tobago, and Fort Lauderdale in the USA.