Banks launches XM Golden Jubilee Rum

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Toast…here’s to a new burst of Banks’ alcoholic goodness!

By Navendra Seoraj
BANKS DIH Limited on Tuesday evening launched their “XM Golden Jubilee Special Reserve Rum.”As Guyanese congregate this year for the celebration of the country’s 50th Independence Anniversary, they can now enjoy a new burst of alcoholic goodness, thanks to the brewers of Banks DIH.

 All smiles! As brand ambassadors showcase Banks’ new introduction to the local market
All smiles! As brand ambassadors showcase Banks’ new introduction to the local market

Rum connoisseurs and other distinguished guests were given the honour of being among the first set of people to sample the new addition to the beverage giants’ list.

Taking into consideration the celebrations this month for the Golden Jubilee, the “Master Blenders” as described by patrons and officials, have developed this Limited Edition XM rum for the celebrations.

Sales and Marketing Executive, Carlton Joao in his remarks to the gathering said, “Indeed Guyana’s Golden Jubilee is a milestone worthy of celebration as it commemorates our diversity, culture, heritage and resilience over the journey of 50 years.”

The commemorative rum is a blend of aged rums, with the youngest being 20 years old, said Joao, who also alluded to the fact that the rum boasts a robust oak flavour with hints of vanilla with a lingering finish.

The XM Golden Jubilee rum is said to be an attestation to the achievement, “representing our heritage, experience and mastery, which has given birth to this exceptional rum,” emphasised the executive.

Due to its exceptional features and the fact that it’s a limited edition, the rum will be on sale for $240,000 per case (VAT inclusive) at every Banks DIH Ltd outlet.